Australian V8 Jeep Racing

1. Australian V8 Jeep Racing

2. The Aim: • To build new business, increase brand awareness and activate leverage opportunities for the (Client) brand, through a strategic media platform with one of Australia’s highest profile motor sport categories delivering the following: • Brand Exposure through mass media, particularly television • Promotional opportunities to stimulate floor traffic at the retail end • Involvement in a Series that adds personality to the brand • Brand Credibility – proving the brand in an extreme environment • Staking a marketing position in the tribal Ford/Holden V8 Heartland • Opportunity for strategic television and media placement on the SEVEN • Network Hot Lap Opportunities and Corporate Hospitality where appropriate Australian

3. Why MOTORSPORT should be in the Marketing Mix: Motor Racing is now one of the most watched sports in the country, with over 17 million people tuning in to watch Supercar/ Support category events. Motor Racing is now the second largest sport worldwide in television and spectator share – second only to Soccer. NASCAR in the United States has proven a touring car category can be more popular than the traditional ball sports – NASCAR is now the 2nd most watched sport in the USA Attendance at V8 Supercar events has doubled in the last 10 Years. Motor Racing is the third most attended spectator sport in Australia only horse racing and AFL are bigger in attendance. (however have more events) Motor racing fans are brand loyal – great for building new long term business for the (Client) brand. Australian

4. The V8 Ute POSITIONING: V8 Ute’s own a very defined niche – and offer much of the benefits associated with V8 Supercars at a fraction of the investment level. The V8 Ute Category delivers Australia’s heartland - Ford Vs Holden V8 fans, plus the rural culture and urban appeal reflected in the series offers a deep pool of potential new customers. Exit Polls and TV Ratings prove the V8 Ute Series is the highest profile support category – second only to V8 Supercars in crowd and rating appeal. The V8 Ute series delivers 24 races, all televised over an 8 round national series. Our key values are as follows: Entertainment, fun, larrikin, truly Australian, more urban than country in appeal, masculine and approachable. Australian

5. NATIONAL and INTERNATIONAL Media : All V8 Ute Series rounds are televised on free-to-air TV in Australia and New Zealand. The V8 Ute television package also airs on Fox Sports nationally, TV3 New Zealand, Motors TV Europe, and the new Speed Channel 2 in the USA. • SEVEN NETWORK 2011 - Coverage of the V8 Ute series goes to air nationally on the SEVEN Network with 12 hours committed. • This will include 8 x one hour post produced programmes plus at least one live race from every series round and 2 live races from Adelaide, Bathurst, Darwin and Townsville. 12 live races (over 3.5 hours of LIVE TV) plus 8 x 1 hour programmes. TV3 New Zealand and MOTORS TV Europe also telecast the LIVE V8 Ute races from Bathurst to a potential world audience in excess of 20 million households. • The replay timeslot is a stand alone “V8 Utes” branded programme Saturday afternoons following the V8X Magazine style Television program on SEVEN • Network. Live races are part of the V8 Supercar telecast. • - The TV programme will be produced by V8 Supercar’s Australia Television. Australian

6. NATIONAL and INTERNATIONAL Media : TV3 New Zealand: All 24 Australian V8 Ute Series races are replayed on TV3 Free to Air television in New Zealand, including live V8 Ute races from the Bathurst 1000. The programmes are replayed in prime time Sunday afternoon viewing timeslot leading into the nightly news. SPEED CHANNEL 2: A new service offered by SPEED Channel USA launched in August this year with an initial subscriber base of 1 million households, expected to grow to a potential 35 – 40 million households within the next 12 months. All International programming will be directed to this Channel including FIA GT, DTM, BTCC, World Motocross, and World Super Bike Championship. All V8 Ute series races will be replayed on this network. Australian

7. NATIONAL and INTERNATIONAL Media : MOTORS TV Europe: All Australian V8 Ute Series races are also replayed on Motors TV Europe, through over 40 countries and 80 territories to a potential audience on excess of 18 million households. This includes BSB Sky in the UK, France, Germany, Holland, Portugal, Spain, Ireland, Norway, Russia and other areas as below: Australian

8. 2011 CALENDAR: (2012 Calendar likely to be similar) R1 March 17 – 20 Clipsal 500 - Adelaide SA R2 May 6 –8 Barbagallo Raceway - Perth WA R3 June 17 – 19 Sky City Triple Crown - Darwin NT R4 July 8 – 10 Sucrogen 400 - Townsville QLD R5 Oct 6 – 9 Supercheap Auto Bathurst 1000 NSW R6 Oct 21 – 23 Armor All Gold Coast 600 QLD R7 Nov 18 – 20 Norton 360 Sandown Vic VIC R8 Dec 2 – 4 Sydney Telstra 500 NSW All V8 UTE Series rounds are on the V8 SUPERCAR Championship Series Race program. 24 individual races, all televised on free to air will make up the 8 round V8 Ute Australian series. Australian

9. TV Ratings: The ratings figures for the 2011 season show a marked increase over previous years ratings – due to the increased number of live races as part of the 2011 television package. Full ratings data is available however as a summary: TOTAL CUMULATIVE VIEWERS after 8 Rounds Over 5 million viewers (based on average audience all people 18 plus – OZTAM figures in 5 Cap City and regional markets, doesn’t include FOX SPORTS, Cable, Satellite or International coverage) KEY TARGET MARKET Males 18 - 54 Absolute Core 25 – 54 Australian

10. Demo Split of TV Audience: Australian

11. Crowd Figures: Almost 1.3 million spectators watched the V8 Ute Racing action on track during the eight rounds of the 2011 Yokohama V8 Ute Racing V8 Ute Series. Major street events such as the Clipsal 500, Gold Coast Indy, plus the new events such as Townsville and Homebush bring all the action of motor racing direct to the fan base. These events and other iconic tracks such as Bathurst, give the V8 Ute series a major profile in Australian motor sport and with crowd figures at V8 Supercar events doubling in the last 10 years, offers a serious marketing opportunity direct to an extremely loyal fan base. Australian

12. V8 UTE Website Hits: Australian

13. The UTE Culture : V8 Ute racing has broad appeal to all key demographics and has a unique appeal to the “grass roots” motor racing fan as well as the established sports professional. • The unique appeal of the V8 Ute series gives the opportunity • explore key events such as the Deniliquin Ute Muster which • attracts over 6,000 Ute’s. • The culture of the V8 UteSeries ensures it has a much broader appeal • than just the dedicated race fan and offers many other • leverage opportunities not normally associated with a motor racing • base. • Together with the racing audience, this offers a powerful • marketing opportunity that can be tapped effectively with the • right promotional additives. Australian

14. The PR Campaign: A complete PR and marketing campaign supports the V8 Ute series. • This includes regular media releases to all national motor sport publications • and mainstream press outlets. • Local media releases when applicable to specific racing events. • An interactive website with an impressivenational and international click • through rate. www.v8utes.com.au • On-track press conferences, driver appearances and promotional • opportunities. • Annual events and Networking opportunities. • Promotional campaigns in store and within targeted publications • Repucom Television Exposure measurements and ratings made available to • commercial partners for brand evaluation and analysis Australian

15. The GROWTH Years: Crowd FIGURES: 2006: 481,000 estimated 2010: 1.3 million up 100% Brand Exposure VALUE: (as a guide – Co Naming Rights) 2006: $573,582 2010: $2,199,917 up 300% Television RATINGS: 2006: 1,047,577 Speed Machine – Nine Network 2011: 5 million plus SEVEN Network and Affiliates up 400% These figures don’t include any satellite/cable/International distribution, general news/sport coverage. Full Repucom Analysis reports are available on request. Australian

16. The Growth Years - continued: • 8 x 1 Hour “V8 UTES” branded programmes plus live races - over 12 hours free to air coverage, not including cable, satellite and International distribution. • Expansion into New Zealand with the launch of the NZV8 UTE • Racing series – The series begins its fourth season in November • 2010 • 8 Australian Utes travelled to N.Z in 2010 to participate in a Trans Tasman • Test Match Series Australian and N.Z drivers. • REPUCOM exposure analysis has proven that the exposure value for the category has more than doubled from 2006 to 2009, based on • TV exposure at rate card value. • V8 Ute and Beauts calendar distributed nationally. Australian

17. Lets Tick the Boxes for (Client): • The V8 Ute package is totally integrated to deliver branding, product positioning and promotional leverage all aimed at building new business for (Client) at the retail end. The V8 Utes long termagreement to appear as a key support category to the V8 Supercar series ensures long term continuity. • Exposure to more than 1.2 million spectators on track • Television exposure in excess of 5 million domestic viewers based on ratings for the timeslot (not including Fox Sports, Cable or International coverage.) • Free to air exposure on 2 free to air Networks, (Australia and NZ) and • International exposure through Europe and America • Potential logo exposure value in excess of $2 million dollars at • rate card value based on logo exposure independently measured. Australian

18. THE Partners: The Australian Ute Racing Company is owned by the 32 shareholders that each own vehicles that race in the series. The Company has been granted the category management rights for the series from the Confederation of Australian Motorsport (CAMS) for a period of 10 years. This gives the series great continuity and a long term horizon to develop a real impact for the series and the brand. Other commercial partners committed long term for the series include Armor All, Ford, Holden, Disc Brakes Australia, PDW Wheels, Century Batteries, Quadrant Suspension, Pacemaker Headers, Champion Spark Plugs, Ice Break, SS Inductions, Hogs Breath Cafe. Australian Ute Racing P/L has appointed SPHERIX – a management Company owned by professional motor sport consultants Bill West and Craig Denyer to organise, administer, promote and manage the series on a five year term. Australian

19. Testimonials “ The V8 Ute Racing Series has been a great addition to our motorsport program, they offer a different a level of entertainment and fun, and have proved to be the perfect fit for the Armor All Brand. The Teams, Drivers and Category Managers are easily accessible and always willing to engage in new opportunities and activities to help build the Armor All Brand” – Paul Blair Marketing & Channel Manager – Automotive “Involvement in V8 Ute racing has proven to be successful for the Coopers product, raised the profile of our brand nationally and delivered the Coopers message very cost effectively direct to the target market.”- Glenn Cooper, Executive Chairman, Coopers Brewery. “The recently launched SAMBOY V8 Ute giveaway promotion is by far SAMBOY’S most successful promotion yet, with over 4,000 entries in the first week, a tribute to the marketing power of the V8 Ute Brand” - Scott Jennings Team Manager, Paul Morris Motorsport. Australian

20. The CONTACTS: AUSTRALIAN V8 UTE RACING P/L Space 101 – Level 1, Eastside, 232 Robina Town Centre Drive Robina, QLD Australia, 4230 Ph: 07 56 689 000 Fax: 07 55 789 355 Craig Denyer craig@v8utes.com.au 0417 600610 Australian