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Marketing Research

Marketing Research. D. A. T. A. Objectives. T. D. A. A. Marketing researchers use a process similar to the scientific method. T. D. A. A. Marketers need all the information they can get to make informed decisions about their:. T. D. A. A.

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Marketing Research

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  1. Marketing Research D A T A

  2. Objectives T D A A

  3. Marketing researchers use a process similar to the scientific method. T D A A

  4. Marketers need all the information they can get to make informed decisions about their: T D A A

  5. All effective marketing-research projects have certain specific characteristics. T D A A

  6. T D A A

  7. Discussion #1 T A D A

  8. Why learn about marketing-information management? T D A A

  9. Discussion #2 T A D A

  10. Most businesses today wouldn’t survive without marketing information. T D A A

  11. Steps to finding and using data T D A A

  12. What is the difference between data and information? Data and information are related to each other, but they are not the same. T D A A

  13. T A D A • Marketing information is • marketing data • available from inside and outside a business • has been processed and organized in a useful way

  14. T A D A • Marketing data is • good to have • does not become valuable until turned into marketing information

  15. Marketing data can be used to generate helpful marketing information, including details about: T D A A

  16. Discussion #3 T A D A

  17. There are two different categories of marketing information and information sources. T D A A

  18. Primary Information T D A A

  19. Why primary data are gathered T D A A

  20. Some ways in which primary data are gathered in the virtual and physical worlds T D A A

  21. Discussion #4 T A D A

  22. Secondary Information T D A A

  23. Secondary Information is popular because T D A A

  24. Places you can look for secondary data T D A A

  25. Discussion #5 T A D A

  26. Marketing information may be developed from either quantitative or qualitative data. T D A A

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