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A Challenge of Brownfield Redevelopment. Indentifying Real Estate Features. Brano Glumac. Content. 1 Introduction 2 Brownfield Redevelopment (BR) 3 Decision Makers 4 Development Phases 5 BR Decisions and Requirements 6 Real Estate Features (REFs)
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A Challenge of BrownfieldRedevelopment Indentifying Real Estate Features BranoGlumac
Content • 1 Introduction • 2 Brownfield Redevelopment (BR) • 3 Decision Makers • 4 Development Phases • 5 BR Decisions and Requirements • 6 Real Estate Features (REFs) • 7 QFD + AHP Implementation - REF Selection • 8 Discussion / architecture, building & planning / UMDS
1 Introduction • What are the most important features? • realizing basic requirements • cover major features • selecting the most important features • supporting an idea of using mathematical tools / architecture, building & planning / UMDS
2 Brownfield Redevelopment (BR) • Brownfield definition • focus on urban land and buildings • BR can provide a range of economic, social, and environmental benefits • stagnation in surrounding environment (Alker et al. 2000) / architecture, building & planning / UMDS
3 Decision Makers • Main decision makers • Private developer • Local authority • Land owner • Developer typology • Independent Developer • Developer- Contractor • Developer- Investor or Asset-developer • Developer- Housing association • Developer- Financial institutions • Developer- Architects (Hieminga, 2006) • Five characteristics • Goal • Performance and risk • The scale of operation • Flexibility • Resources and talent (Dowall, 1989) / architecture, building & planning / UMDS
4 Development Phases (Hieminga, 2006) / architecture, building & planning / UMDS
5 BR Decisions and Requirements • Decisions • Where to build? (Location, Location, Location) • What to build? (Supply/Demand) • When to build? (Real Estate Market Cycle) • How to develop? • Requirements • Favorable location (Situation, Site) • Space quality opportunity (Space Function, Space Density, Space Flexibility, Space Appearance) • Potential for phasing • Good financial construction • Legal procedure / architecture, building & planning / UMDS
6 Real Estate Features (REFs) • Definition of REFs • collection of visible and invisible attributes of an urban district that are of interest for developers in their search and judgment for opportunities in BR • List • Accessibility • Proximity to key city locations • Visibility • Size • Shape • Morphology / Topography • Site conditions • Orientation to sun • Infrastructure • Landscape / Skyline • Design • Neighborhood Image • Cultural Heritage • Existence of Genius Loci • Archeology site • Taxes • Financial Support Tool • Fees • Type of Ownership • Cooperation and Continuity • Zoning • Approvals needed • Approval process • Degree of citizen participation • Prioritization / architecture, building & planning / UMDS
7 QFD + AHP Implementation • QFD background • market oriented technique for upgrading a product value • AHP background • Saaty 1980 • Mathematical tool for decision –making modeling • Pair-wise comparison / architecture, building & planning / UMDS
7 QFD + AHP Implementation • QFD application / architecture, building & planning / UMDS
7 QFD + AHP Implementation • AHP model / architecture, building & planning / UMDS
7 QFD + AHP Implementation • QFD application / architecture, building & planning / UMDS
7 QFD + AHP Implementation • QFD generic results 1- Accessibility 2 - Proximity 3 - Visibility 4 - Size 5 - Shape 6 - Orientation to sun 7 - Morphology / Topography 8 - Site conditions 9 - Infrastructure 10 - Landscape / Skyline 11 - Design 12 - Neighborhood Image 13 - Cultural Heritage 14 - Existence of Genius Loci 15 - Archeology site 16 - Taxes 17 - Financial Support Tool 18 - Fees 19 - Type of Ownership 20 - Cooperation and Continuity 21 - Zoning 22 - Approvals needed 23 - Approval process 24 - Degree of citizen participation / architecture, building & planning / UMDS
8 Discussion • complex decision making process • decision support tool for real cases • input for further research • QFD + AHP tool • correlation between requirements and features • generic results that are stakeholder specific / architecture, building & planning / UMDS
8 Discussion Thank you for your attention… / architecture, building & planning / UMDS