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İLGİ NUTS AND DRIED FRUITS HOUSE

İLGİ NUTS AND DRIED FRUITS HOUSE. Oliver Wolf Ebru Yasdıman Heena Mehmood Jiwani Doğan Çörüş Nihan Erkoyuncu Meltem Bilgili Begüm Gödeneli. What is “İ lgi Nuts and Dried Fruits House ” ?. S pecialized company in its area P roviding high quality service to customers

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İLGİ NUTS AND DRIED FRUITS HOUSE

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  1. İLGİ NUTS AND DRIED FRUITS HOUSE Oliver Wolf Ebru Yasdıman Heena Mehmood Jiwani Doğan Çörüş Nihan Erkoyuncu Meltem Bilgili Begüm Gödeneli

  2. What is “İlgi Nuts and Dried Fruits House” ? • Specialized company in its area • Providinghigh quality service to customers • Aims to deepen its expertise and to become a high demand merchandising company with international standards.

  3. Tomeettheneeds of İlgi Nuts and Dried Fruits House... • Create e-tailer business model • Design the website & its content • Increase awareness by Search Engine Optimization • Measure effectiveness by using Google Analytics

  4. E- tailerBusiness Model ofİlgi Nuts and Dried Fruits House

  5. The 8 Ingredients of our Business Model • Value Proposition • Revenue Model • Market Opportunity • Competitive Environment • Competitive Advantage • Market Strategy • Organizational Development • Exit Strategy

  6. Ingredients of the Business ModelValue Proposition • To present the customers special products that they cannot find anywhere else • Target is to present best quality products for the locals and tourists • With the new online service, we aim to reach more customers and be more accessible. • Deliver products through our staff to create a more friendly and trustworthy relationship with our customers

  7. Ingredients of theBusiness Model Revenue Model • Revenue model is based on quality difference • higher quality snack , high volume of human traffic • Backbone of the revenue stream -Regular customers who buy snack food for their home • Web presence of company - more customers into the store, and thus, generating more revenue • Online business process - creating a new source of revenue

  8. Ingredients of the Business Model Market Opportunity • Physical location - the most valuable asset • International tourists - try out Turkey's most common type of snack • Kadiköy - wealthy inhabitantstend to be more concerned about quality standards , so willing to spend more

  9. Ingredients of the Business Model Competitive Environment • Many other dried fruit stores all around Turkey • Most of them lack websites to promote business • None are as specialized as İlgi Kuruyemiş in the business

  10. Ingredients of the Business Model Competitive Advantage • Specialization in solely dried fruits and nuts • Having product variety and product quality - can serve to specific needs of customers • Its prime location - Bağdat Street, a very popular destination for tourists and even locals • Multilingual language for tourists

  11. Ingredients of the Business Model Market Strategy • Not seek cost leadership • Achieves differentiation and participates in the premium market segment • The new online system will open up an entirely new market segment of technological users • Does not distract from its core products with alcohol, cigarettes, snack items, and other products • Customers will feel safer while purchasing • Meeting the needs and desires of wealthy customer segments – results with customer loyalty

  12. Ingredients of the Business Model Organizational Development • A family business • Regular staffs help customers behind the stall and manage cash register transactions With online system • A staff for delivery service for neighborhoods

  13. Ingredients of the Business Model Exit Strategy • In the case; Does not make profit in long run or the cost of online delivery system is more than the revenue, Leave this strategy which let customers to order online and continue to sales from the physical stores and we are going to try to cover expenses of delivery service in that time

  14. Web design & Content http://ilgikuruyemisevi.com/

  15. Google Analytics Reports • Registering & Adding Google Adwords • Considering new keywords suggested by SeoBook.

  16. Google Analytics Reports • May 3: Google adwords campaign beginning date

  17. What we have done so far? • Creating links to youtube, dailymotion • http://www.youtube.com/watch?v=BHLY1AltitA • Favicon design • Content development • 3 languages: Turkish, English, German • Easy use to reach what is needed

  18. Thanks for listening us...

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