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PLUMBING SUPPLY FORUM Sydney, 20 May 2009 Graeme Philipson Connection Research. The Research. Email to 12,000 opt-in consumers 1,114 respondents (nearly 10%) Extensive demographic cross-tabulations November 2008 – Fieldwork Dec 2008 / Jan 2009 – Data Analysis
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PLUMBING SUPPLY FORUM Sydney, 20 May 2009 Graeme Philipson Connection Research
The Research • Email to 12,000 opt-in consumers • 1,114 respondents (nearly 10%) • Extensive demographic cross-tabulations • November 2008 – Fieldwork • Dec 2008 / Jan 2009 – Data Analysis • February 2009 – Final Report
Demographics • Age • Employment Status • Education Level • Gender • Family Type • Household Income • State • Home Ownership • Current Water Supplier • Number of Toilets • Number of Bathrooms
Knowledge of water usage of water efficient dishwasher compared to normal dishwasher
Knowledge of water usage of water saver shower head compared to normal shower head
Knowledge on water usage of dual flush toilet compared to normal (non dual-flush) toilet
Report by Connection Research www.connectionresearch.com.au Graeme Philipson 0418 609 397 To purchase this report please contact Cassandra Phillips Sales Manager Connection Research +61 2 9467 9833