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AAMCH I SP I CES. Logo. Board Members. Chief Executive Officer ( Lakshmi Krishnadas ). Chief Financial Officer ( Aneesh ). Chief Marketing Officer (James Thankachan ). Chief of Human Resources ( Parvathy K A). Chief Operating Officer ( Akhil Murali ). Production Head
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Board Members Chief Executive Officer (LakshmiKrishnadas) Chief Financial Officer (Aneesh) Chief Marketing Officer (James Thankachan) Chief of Human Resources (Parvathy K A) Chief Operating Officer (AkhilMurali) Production Head (Vishnu Prasad) R&D Head (Shibin)
mission • To provide quality spices to wide range of consumers . VISION • Be the companion in each and every kitchen
India is the world's largest producer and exporter of spices • Produces and exports about 75 varieties of spices • The Spices Board has set the target of achieving a turnover of USD 3 billion
About Aamchi Spices • Processing and marketing quality spices like pepper, turmeric, chilly, coriander, and garammasalas • FSSAI accredited. • Collecting Spices directly from farmers
Products • Meat curry masala paste • Garlic paste • Ginger paste • Fish curry paste • Fish fry masala paste • Chicken masala gravy mix • Chili powder
Special Products • Malabar fish curry gravy mix • Kollam fish curry gravy mix • Kozhikodan meat masala • Kozhikodan chicken masala
Basic Details • Main company outlets Trivandrum, Kollam, Alappuzha, Cochin, Trisur ,Kozhikkodu , Kalpatta and Kasargod. • Primary objective is to catch 30% of spices market of Kerala
Industry analysis • U.S, China, Vietnam, the UAE, Malaysia, Saudi Arabia, the UK, Germany, Singapore and Sri Lanka • April 2012 till December 2013, India exported spices worth US$ 1.85 billion to the different countries • The export of processed spices such as curry powder, mint products and spice oils and oleoresins accounted for 44.2 per cent of total exports
Competitors • Everest Spices • Mahashian Di Hatti Limited • Catch Spices • Cookme Spices • Priya Spices • Ramdev Food Products Pvt Ltd • Saras Curry Powder • Eastern Group
WEAKNES(W) • Product pricing to meet quality • Increase in operational expenses • Climate changes • STRENGTH(S) • Wide range of products • Choice of healthier meals • Natural products • Use of advanced Technology • THREATS (T) • Competition from other brands • Increasing raw material price • Balancing between price & quality • OPPORTUNITY (O) • Large potential domestic & International market • Increase purchase power of customer • Demand for variety products • Instant mix
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