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Media Technology & Production

Media Technology & Production. (We’ll discuss Production later.). So what does Media Technology mean?. Technology. Using the Merriam-Webster’s dictionary, technology is defined as..

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Media Technology & Production

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  1. Media Technology & Production

  2. (We’ll discuss Production later.) So what does Media Technology mean?

  3. Technology • Using the Merriam-Webster’s dictionary, technology is defined as.. • 1 a : the practical application of knowledge especially in a particular area : ENGINEERING 2 <medical technology> • b : a capability given by the practical application of knowledge <a car's fuel-saving technology>

  4. Technology continued • 2 : a manner of accomplishing a task especially using TECHNICAL processes, methods, or knowledge <new technologies for information storage>

  5. Technology continued • 3 : the specialized aspects of a particular field of endeavor <educational technology>— tech·nol·o·gist\-jist\ noun

  6. Media • a means of effecting or conveying something: as a (1) : a substance regarded as the means of transmission of a force or effect (2) : a surrounding or enveloping substance (3) : the tenuous material (as gas and dust) in space that exists outside large agglomerations of matter (as stars) <interstellar medium> b plural usually media

  7. Media continued • (1) : a channel or system of communication, information, or entertainment — compare MASS MEDIUM • 2) : a publication or broadcast that carries advertising

  8. Media continued • 3) : a mode of artistic expression or communication • 4) : something (as a magnetic disk) on which information may be stored

  9. Technology: So which is it? • Judging by our practical application and intended purpose, technology can be defined as the physical tools (computers, cameras, etc..), elements, and methods we will use to complete a specialized task.

  10. Say again. • Technology is not just the tools we use to complete the job, it also embodies the production elements we will employ, as well as the methods and techniques such as different camera shots.

  11. Media: So which is it? • Media is the physical manifestation (a brochure), form (dance) or instrument (water colors) used to express thoughts, emotions, meanings, etc…

  12. Think of it this way • Ever heard of a psychic medium?

  13. As in someone who sees ghosts? • In popular culture, a psychic medium can communicate with the spirits of the deceased. Through this medium they can express themselves to the world. • *note* • Do not try to sidetrack me with conversations about the supernatural.

  14. Media: Back on topic • In the case of this class, media will always revolve around the expressing and communicating ideas.

  15. In considering some of the other definitions, the lines that divide media and technology seem to fade. • Technology can be a computer, which is a physical object. • Media could be a DVD or a flash drive, both of which are technological and physical.

  16. Mr. T, my head hurts. • The difference between technology and media is their intentional use. Media’s goal is to always communicate.

  17. Food for thought • How would you define YouTube?

  18. Answer • YouTube is a user created technology. The videos on YouTube are media

  19. More Food For Thought • Since we have defined what media is, what is multimedia?

  20. Going back to Webster • Returning to the Merriam-Webster’s dictionary. • using, involving, or encompassing several media <a approach to learning> • Example: • a exhibit of photographs, films, and music

  21. So what about production? • It pretty much goes without saying that production is the creation of products. • In the case of this class, the product will be multimedia. • You will make videos • You will make podcasts • You will blog • You will express.

  22. What is expected of you • Essentially, in this class, you will use the tools at your disposal to create multimedia products. Remember, expression is the key.

  23. Your Teacher • My part of this class will be to provide you with the technology (tools techniques, etc…) to express yourself.

  24. Work Citied • The following article provides a wonderful description of technology and media. I relied heavily on Ms. Puffenberger’s insight in defining these two terms • Puffenberger, Amy. "Defining Technology and Media: An Important Step for Teaching Necessary 21st Century Skills." National Alliance For Media Arts And Culture. NAMAC, 09 10 2010. Web. Web. 19 Aug. 2012. <http://www.namac.org/node/25234>.

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