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Objectives Support the Juicy Tubes franchise and Blush Subtil Rose

Objectives Support the Juicy Tubes franchise and Blush Subtil Rose Bring a touch of art, humour and freshness to Lancôme brand image + Rise PR buzz Strategy Create a short range of 7 Juicy shades with a new customisation in One Shot + 2 new Blush Subtil Rose

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Objectives Support the Juicy Tubes franchise and Blush Subtil Rose

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  1. Objectives Support the Juicy Tubes franchise and Blush Subtil Rose Bring a touch of art, humour and freshness to Lancôme brand image + Rise PR buzz Strategy Create a short range of 7 Juicy shades with a new customisation in One Shot +2 new Blush Subtil Rose Switch the Juicy Tubes new shades to the classic packaging to include to the catalogue Create the opportunity to link sell the Juicy Tubes with Rouge In Love Design available on 10 & 7ml packs.

  2. One range, one franchise, 2 formulas Format: 10mL in OS then 15mL in catalogue Statement Color: Girls Colors 2 Shades: 01 & 02 Please note that shade 30 is the same shade as existing Juicy Tubes 98 with a new fragrance. 5 new shades: 10, 20, 30, 40 & 50

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