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Building Partnerships for Better Marketing Success

Building Partnerships for Better Marketing Success. Networking Opportunities Advertising Building Awareness Business Development & Education Discounts B2B Sales. Southern Georgian Bay Chamber of Commerce. Why are you a member?. Business Partnerships ?. What about:.

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Building Partnerships for Better Marketing Success

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  1. Building Partnerships for Better Marketing Success

  2. Networking Opportunities • Advertising • Building Awareness • Business Development & Education • Discounts • B2B Sales Southern Georgian Bay Chamberof Commerce Why are you a member?

  3. Business Partnerships? What about: Alliance Marketing & Marketing Co-operations? Product Bundling Opportunities?

  4. Product and service trading, bartering • Lead generation & referral agreements • Shared advertising • Shared business knowledge & mentor systems • Alliance marketing, marketing Co-operations & product bundling Business Partnerships An arrangement where entities and/or individuals agree to cooperate to advance their interests.

  5. Marketing activities undertaken by more than one entity, jointly to promote and sell a concept, product or service which benefits all stakeholders. The objective being to tap the full potential of a market by bundling specific competences or resources. Other terms for this are, marketing partnerships, co-marketing and cross marketing. Example: Travel Packages (Flight & Hotel) Alliance Marketing & Marketing Co-operations

  6. Offering several products for sale as one combined product, a ‘packaged deal’ or ‘product compilation’. This helps average costs, consumer demand and the value perception. Consumers appreciate the resulting simplification of the purchase decision. The products or services comprising the bundle can come from different producers or service providers. Product Bundling

  7. Pure Bundling Occurs when a consumer can only purchase the entire bundle or nothing. Mixed Bundling Occurs when consumers are offered a choice between purchasing the entire bundle or one of the separate pieces. Product Bundling

  8. Alliance Marketing & Product Bundling Examples • Travel packages (Flight & hotel) • Summerlicious & Winterlicous restaurant events • Communications packages (Internet, tv, cell phone and home phone) • Passport to Prana (Toronto Yoga Studios)

  9. Brainstorming Pet Grooming Service & Pet Store

  10. Brainstorming Clothing Store & Salon

  11. Brainstorming Maid Service & Lawn Cutting Service

  12. Brainstorming Dentist & Optometrist

  13. Brainstorming All Midland Gyms & Fitness Centers

  14. Brainstorming Insurance Companies & Security System Providers

  15. Start forming your marketing partnerships today.

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