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Platform Based Service Products

Platform Based Service Products. D. Sudharshan Based on Myer and DeTore, JPIM 18 (2001) 188-204. Allagash cot. LL Bean Prices: Regular $45.00, Extra Large: $65.00. FedEx service solutions. Transportation vehicles Web-enabled software for order tracking Handheld PDA devices in the field

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Platform Based Service Products

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  1. Platform Based Service Products D. Sudharshan Based on Myer and DeTore, JPIM 18 (2001) 188-204

  2. Allagash cot LL Bean Prices: Regular $45.00, Extra Large: $65.00

  3. FedEx service solutions • Transportation vehicles • Web-enabled software for order tracking • Handheld PDA devices in the field • Etc.

  4. FedEx service solutions • Good better and best in terms of • Package size and • arrival time

  5. Five Principles of platform thinking • Common architectures spanning multiple products that are implemented with common subsystems and subsystem interfaces. • Nonmonolithic or modular approach to platform development • Platforms extend beyond technology to both markets and business models • Platforms are built on building blocks or “crown jewels” • Platform thinking is reflected in organizational structure

  6. Grounding Principle for Service design • Build on the flow of knowledge and information (tangible and intangible) between service provider and user

  7. Value addition through…. • People • Processes and • Technology

  8. Reinsurance Service Architecture

  9. Reinsurance Service Architecture • The new service was to help build new products/services for their customers • The subsystems for the above are: • Opportunity seeking/identification • Solution development • Deal negotiation • Underwriting automation/consultation • Ongoing administration

  10. Reinsurance Service Architecture • Built on Lincoln Re’s actuarial expertise • Financial resources as reinsurer • Direct mail and email brokerage capabilities gained through acquisition

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