What’s Fundraising got to do with Trustees?

1. What’s Fundraising got to do with Trustees?

2. Why is fundraising a core concern? It gives your organisation the means to: • Deliver essential resources • Plan for the future • Communicate your cause effectively • Promote your ‘brand’ • Establish long term relationships with donors

3. A trustee’s role • See the bigger picture • Bring a fresh perspective • Support your organisation’s fundraisers • Ensure high standards • Make fundraising a priority • Assess the risks • Protect your organisation’s reputation

4. How involved should you get? Depends on size of your organisation • Actively raise funds/write bids? • Share contacts, including business? • Organise or host events? • Make donations, including Gift Aid? • In larger organisations, ensure that there is sufficient capacity to fundraise

5. In all cases, must ensure that • All fundraising meets best practice criteria • There are adequate staff and budgets • All fundraisers are qualified and trained • Fundraisers know about latest developments and techniques • Realistic targets are set and met

6. Key questions to ask • What are our plans for income generation over the next 12 months, 3 years and 5 years? • What financial resources do we need to meet these plans? • On which areas of fundraising are we relying to deliver these resources?

7. Additional questions • What types of income do we receive? • Do we get income from a range of sources? • Do we rely on particular funders and how long can we depend on them? • Who is responsible for maintaining relationships with donors? • How much income is restricted and how much is available as core funding?

8. Are we making the most of tax-effective fundraising techniques? • Do we monitor the cost-to-income ratios of our fundraising activities? • What are our income and cost projections for different fundraising activities for the next one, three and five years? What are they based on?

9. Sustainable thinking • A fundraising strategy needs to fit with your overall strategy and plan • Having a robust fundraising strategy is a key element of financial governance • Having a mix of funding streams reduces the risks • Exploring what has been successful and looking at new techniques will improve sustainability

10. Fundraising Options From individuals: • One-off donations • Regular giving • Major giving • Legacies Build donor relationships

11. Other income streams • Trusts and foundations • Big Lottery Fund • Corporate • Community fundraising- local groups • Government – local and national • Earned income – shops, services

12. Fundraising techniques • Collections • Events • Sponsored walks, runs, challenges • Raffles and lotteries • Appeals • Direct marketing • Social media

13. Tax-effective giving • Gift Aid, including Small Donations Scheme from April 2013 • Payroll Giving • Share giving • Giving land or buildings • Legacies • Giving by business

14. Is it legal and ethical? • Codes of Fundraising Practice set out legal requirements and best practice guidelines • ImpACT (Improving Accountability, Clarity & Transparency) Coalition promotes better understanding of how charities work and the benefits they bring to society

15. The Golden Rules(with thanks to Institute of Fundraising) • Everything begins with strategy • Always think long term • Diversify, but don’t over-reach • Do the right thing • Tax your taxman • Play your part • Be creative • Never forget what your charity is about

16. Resources • Institute of Fundraising www.institute-of-fundraising.org.uk/guidance/about-fundraising/trustees/ • www.institute-of-fundraising.org.uk/guidance/code-of-fundraising-practice/ • ImpACT www.acevo.org.uk/page.aspx?pid=2010 • HMRC- Gift Aid www.hmrc.gov.uk/charities/gasds/basics.htm