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DATA COLLECTION METHOD JENNIFER B. RODRIGUEZ
QUALITATIVE AND QUANTITATIVE APPROACHES Qualitative Methods - capture data that are difficult to measure, count, or express in numerical terms. Three qualitative methods to collect data 1.Observation- involves gathering information about how program operates. Data can be collected on the setting, activities, and participants.
2. Interviews- involve asking people to describe or explain particular program issues or practices. You can conduct interviews by telephone or in person. Interviews allow you to gather information on unobserved program attributes. 3. Focus groups - involve group discussions guided by an evaluator acting as a facilitator using a set of structured questions. The goals of the discussions may vary, but this method is designed to explore a particular topic in depth.
Quantitative Methods - capture data that can be counted, measured, compared, or expressed in numerical terms. Two quantitative methods to collect data
If required to collect personal or demographic data from potential respondents it is important to: