Company B __

1. Company B __ THE CHAIR GAME - WORLD PREMIRE Played at OPEN 2016 Portland, Oregon Prepared for all those fun loving folks I met at

2. Company B The Wicked Wicker Back Sticker

3. The World of Chairs – Prior Art from the Vantage Point of Company B “Stable Abe” “RollEE- PolEE” Anatomically shaped conforming seat Round seat Compound angle supports Hub for multi-leg support Omni directional rollers Three straight legs with rounded ends connected to the seat

4. The World of Chairs – Prior Art from the Vantage Point of Company B Red Backed Lovely Integrated back-arm upper body support Padded fixed height arm rest Non-adjustable legs at corners of seat support Rollers at end of each leg

5. Company B The Wicked Wicker Back Sticker v. Prior art How is the product different from the prior art? List out the differences – these are the points of novelty for the Wicked Wicker Back Sticker. What single point of novelty or combination points may be used to capture and protect one or more of the key product features and protect the Wicked Wicker Back Sticker?

6. Notes Company B The Wicked Wicker Back Sticker v. Prior art How is the product different from the prior art? List out the differences – these are the points of novelty for the Wicked Wicker Back Sticker. What single point of novelty or combination points may be used to capture and protect one or more of the key product features and protect the Wicked Wicker Back Sticker?

7. Company B The Wicked Wicker Back Sticker Message from Product Marketing • We have received the following feedback from our market research: • Love the wrap around back and side support • Down slope arm support is PERFECT for computer coders we interviewed • “Active Wicker” massage elements in back were a HIT! • Four arm roller base felt “more mobile” in cubical, bull pen environment

8. Notes Company B The Wicked Wicker Back Sticker Message from Product Marketing Based on the feedback from Product Marketing, we would – Consider making the following changes: We would likely leave “as is” our view on:

9. Company B The Wicked Wicker Back Sticker Message from Patent Counsel • The patent office is PUSHING BACK! • The examiner has rejected our claims but after an interview said that this claim would be allowable - • A seat having a semi-circular shape; • A single support stem under the seat; • Four or more rollers coupled to the single support stem; and • A combination back support and arm rest attached to the seat including an active massaging element in at least one of the back support or arm rest.

10. NOTES Company B The Wicked Wicker Back Sticker Message from Patent Counsel Based on the information from your patent counsel, would you make any adjustments to your strategy? Would you tell your patent attorney to take the claims? Why or Why not? EXPLAIN. Would you tell your patent attorney to fight for something better? Why or Why not? EXPLAIN.

11. Company B The Wicked Wicker Back Sticker Response to Seatus Institute Study After learning about the latest research from the Seatus Institute, consider what you have outlined as key aspects in your marketing and IP strategies. Can you identify: a potential weakness in your Marketing strategy? A potential weakness in your IP strategy? A NEW strength to stress in your Marketing strategy? A NEW strength protect with new IP?

12. Company B: The Wicked Wicker Back Sticker International Society for Advancements in Seating and Lumbar Support

13. Company B: The Wicked Wicker Back Sticker Presentation at International Society for Advancements in Seating and Lumbar Support Given your strategy and understanding of the market, what THREE KEY features of the Wicked Wicker Back Sticker do you share at conference: Key Feature #1: Key Feature #2: Key Feature #3: Choose a spokesperson to tell the group your 3 Key Features

14. Company B: The Wicked Wicker Back Sticker Response to Presentations at International Society for Advancements in Seating and Lumbar Support After hearing the presentations from the other companies at the International Society for Advancements in Seating and Lumbar Support, consider what you have outlined as key aspects in your marketing and IP strategies. With regard to the other companies and their products identified at the conference, what issues or opportunities can you identify as between your Company Bnd – Company A: Company C:

15. Company B: The Wicked Wicker Back StickerMAD LIB WRAP UP When I got up this morning to join in the fun at OPEN, I had no idea ___________________________________________ Until I found myself surrounded by __________________________________ When all of a sudden _____________________________________________ And then _________________________________________________________ Because of that, __________________________________ So NOW I will ____________________________________

16. Company B TEST SUBJECTS: The Wicked Wicker Back StickerOPEN 2016THANK YOU FOR PLAYING “The Chair Game” Please provide your name, contact info and organization along with any comments or you can also e-mail me at ben.glenn@shayglenn.com

17. Company B TEST SUBJECTS: The Wicked Wicker Back StickerOPEN 2016THANK YOU FOR PLAYING “The Chair Game” Please provide your name, contact info and organization along with any comments or you can also e-mail me at ben.glenn@shayglenn.com NAME: Organization: Contact me at: What I liked about the Chair Game was ____________________________________________________________ When it comes to the Chair Game, I would have added _____________________________________________________________ Come to think of it, when it comes to the Chair Game, I could have done without ______________________________________________________________