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Why Whitepapers are Required in ICO and Crypto Marketing

Promoting ICO via Whitepaper is one of the best media! Every Initial Coin Offering (ICO) in the market need a white paper to become a successful campaign in the Cryptocurrency world. A whitepaper allows an ICO to gain a level of credibility and trust. The goal is to show potential investors that the founders have a legitimate business idea that will succeed. Keen to know more, check out this presentation on "Why Whitepapers are Required in ICO and Crypto Marketing"!

jenniferpaul085
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Why Whitepapers are Required in ICO and Crypto Marketing

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  1. Why Whitepapers are Required in ICO and Crypto Marketing Why Whitepapers are Required in ICO and Crypto Marketing

  2. ICO - Initial Coin Offering ICO - Initial Coin Offering It isa fundraisingmechanism using cryptocurrencies, in which new projects sell their underlying crypto tokens in exchange for Bitcoin and ether.

  3. Why ICOs are so popular? Why ICOs are so popular? • Democratization of access • Opportunity to invest accumulated Cryptocurrency • Opportunity to trade tokens immediately • Crypto-community inborn passion for modern technologies and applications

  4. What is a White paper  What is a White paper  • White paper is a document which includes an outline of a problem that the project is looking to solve. It is the solution to that problem. • Every single Initial Coin Offering (ICO) in the market needs a white paper to become a successful campaign.

  5. Requirements for crypto-marketing Requirements for crypto-marketing Determining what a customer values Embedding into a crypto-token Getting network effects to take hold Organically incentivizing word-of-mouth

  6. The Purpose of Whitepapers The Purpose of Whitepapers • Introduce the project founders and inform the public on character and reputation. • Distribute information about the business. • Present technical knowledge about how the problem will be solved.

  7. The Purpose of Whitepapers The Purpose of Whitepapers • The project vision and long term goals of the company. • A problem that exists in the market. • Generate publicity for the company.

  8. Importance of Whitepaper Importance of Whitepaper • A badly written whitepaper, or lack of a whitepaper altogether, will assuredly be seen as a red flag in the legitimacy of an ICO. • Whitepapers are also used in describing the legal requirements for holding an ICO. The SEC has developed guidelines for such companies.

  9. Qualities of Good Whitepaper Qualities of Good Whitepaper • The vision of the project • The technology • The problem that will be solved in the market • How the tokens will be distributed • Timeline of milestones that the company aims to reach • The core team and its record

  10. Why Whitepapers Matter to Investors Why Whitepapers Matter to Investors • The Project Vision • The Proposed Technology • The Problem to Solve • The Core Team Experience • Token Distribution

  11. THANK YOU

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