What is True Touch™?

3. What is True Touch™? TRUE TOUCH™ Color Cosmetics is a full range of safe and effective color products featuring Soft Blend™ Technology, a unique combination of scientifically advanced ingredients that provide optimal skinhealth benefits for an ideal complexionand flawless finish.

4. Safe can be Beautiful • A Color Cosmetic line featuring Soft Blend™ Technology • Weightless formulas • Wonderfully light feel • Effortless blend-ability • Long-lasting color and flawless finish • Safety tested, dermatologist approved and free of potentially harmful ingredients, fragrances and added parabens

5. Scientific Advisory Board Endorses True Touch™ “AllTrue Touch™ cosmetic products have been carefully tested to prove that they are non-sensitizing and suitable for use.” Robert A. Harper Ph.D. Nino M. Binns, Ph.D. Kowichi Jimbow, Ph.D. Wayne R. Bidlack, Ph.D. Samuel S. Epstein, M.D.

6. Introducing Soft Blend™ Technology • Our new formulas are carefully crafted and delicately blended featuring: • Soft Blend™ Technology • Long lasting color • Amino Acids and Natural Mineral light diffusing pigments • Skin Health • Natural Moisture Compounds and Fatty Acids • Blendability • Elegantly engineered polymers

7. Coming Soon… • Skin Beneficial ingredients • Concentrated nutrients • Age-defying fortifiers to support younger looking skin. • A versatile collection • Mistake-proof and easy to wear • Enhances individual beauty • Creates perfect look every time.

8. Skin Beneficial Ingredients • Special Skin Nourishers • Delicate yet resilient jojoba oil • Soothing aloe • Calming chamomile extracts • Powerful allantoin

9. Special Skin Nourishers • Concentrated Amino Acids • Squalane • Arginine • The Potent Vitamin 3 • Vitamins A, C and E

10. Less is Better What has been left out is what is so beautiful… • Each True Touch™ formula is free of: - Toxins, dioxins, irritants, carcinogens, and contaminants - Talc, kaolin, bentonite, mineral oil, petrolatum, and phthalates - Fragrance and added parabens Safety tested and dermatologist approved, meeting Neways’ standards of excellence

11. Application made Easy

12. Helpful Makeup Application Tips • Remember: light brings forward, dark takes back. Shading creates illusion in evening makeup, optimizing features. • Always use concealer on imperfections or dark under-eye circles. • Contouring is using a darker shade of foundation, blusher or concealer to help correct, contour, or define face, nose, and cheekbones. • Highlighting is using a lighter shade of eye shadow, blusher, or concealer to bring forward cheeks, eyes, and brow-bones. • • To create a timeless look, play up eyes OR lips, BUT NOT BOTH. • • Apply Foundation Primer to eyelids prior to applying eye shadow to help beautify and extend color.

13. Creating a Dramatic Evening or Holiday Look Eyes: • Defining Eye Shadow Duo–Tundra • Tundra Light from crease to brow bone • Tundra Dark from lash line to crease and under eye at lower lash line • Lengthening Mascara–Black on upper and lower lashes • Contouring Eyeliner–Chocolate at upper and lower lash line Complexion: • Moisturizing Cream to Powder–Sandy Beige Cheeks: • Radiant Blush– Soft Peach Lips: • Precision Lip Liner–Pretty • Satin Lipstick– Nude Beige

14. About Brows • Brows frame the eye. • Inner brows should begin at inside corner of eye. • Brow should peak softly at a 45 degree angle over the eyes. • Brow should taper out gradually to a thin but soft point. • Brow end should extend beyond outer corner of the eye. • Always pluck brow hairs in the direction they are growing.

15. About Eyes • Create a smoldering eye for evening. • Use Defining Eye Shadow Duo in Tundra. • With crease brush, apply Tundra Dark from lash line to crease and along lower lash line. • With a highlight brush, blend Tundra Light on brow bone and center of upper lid. • Follow with Contouring Eye Pencil in Chocolate along the upper and lower lash line • With crease brush, smudge both upper and lower lash line to create a “smoky look” Finally - Apply 2 coats of Lengthening Mascara in black to both upper and lower lashes. This creates volume and drama. Since the eyes are played up, play down the lips.

16. About Lips (cont.) For a fuller look: • Line lips just outside natural lip line, and lightly fill in to blend into natural lip color. • Apply lighter, creamier shade to center of lips. • Apply light color lip gloss. To thin fuller lips: • Apply the lip liner pencil just inside the natural line of the lips, and use a darker shade lipstick to fill in the center. • For ideal lips: • • Position lip liner pencil on center natural line of upper lip. • • Draw a subtle “v” shape in the middle of mouth. • • Round the peaks of the “v” and extend to outer corners of mouth. • • Line bottom lip from corner to corner. • • Add lipstick.

17. So, what’s Left?

18. BUT MOST IMPORTANT Be individually beautiful and uniquely YOU HAVE FUN, LOOK FABULOUS, SHARE THE PRODUCTS WITH EVERY WOMAN YOU KNOW Nature creates it, science refines it, and Neways delivers it. True Touch™ Color Cosmetics

19. Just Like a Fingerprint • There are no 2 women alike