Dr. Asher Idan, the21century Tel. 050-5288739

1. Social Media in GenY and FlatWorld Dr. Asher Idan, www.the21century.comTel.050-5288739

2. Table of Content • Collective Intelligence and the Wisdom of the Crowds. • what is Social Media • Enterprise 2.0 • Y Generation • The New Strategy • The Future

3. 1, Collective Intelligence and the Wisdom of the Crowds

6. Lines Users 1 2 3 3 6 4 1050 BP 1000500,000 BP

7. 2, what is Social Media

9. MEMetaMorphosis 2

12. Post-Newspaper,Post-TV

14. האקספוננציאליות הטכנולוגית מאפשרת את הזנב הארוך LongTail TV

15. 3. Enterprise 2.0

16. Positioning by achieving compettetive advantage by becoming the vertical authority by Social Media

18. What to Measure? ניהול שיחות-קשרי לקוחות ניהול מעורבות עובדים שיווק והקשבה ניהול חדשנות עובדים ניהול שיחות-שירות לקוחות

19. What to measure

20. Qualitative Benefits •Loyalty •Trust •Passion •Interaction • Brand Awareness

22. We’re tracking “iPad” in Twitter, but we could use the aforementioned services to track activity across the entire Web Using TweetDeck or Seesmic, for example, we can track the product/brand which represents the information stream that benefits the community manager or the person responsible for trafficking conversations in an sCRM or SRM workflow. This column or columns will feature keywords that include the brand, products, market-related topics as well as competitors

28. Browser The Architecture of Enterprise 2.0 Value Chain Knowledge Chain Presentation Layer: Portal Descision Chain Management Layer KM, BI, CM EAI, BPM, EDM Clients Extranet: CRM, eCommerce, SCM Intranet: ERP, eLearning, etc. Digital Activity Layer: Suppliers Hardware (Terminals and Lines) and Software (OS and APP) Technology Layer: Grid, Wimax, VOIP, WS Real Activities Layer

29. Return on Engagement: The duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement. Return on Participation: The metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of social objects. Return on Involvement: Similar to participation, marketers explored touchpoints for documenting states of interaction and tied metrics and potential return of each.

30. Return on Attention: In the attention economy, we assess the means to seize attention, hold it, and measure the response. Return on Trust: A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business.

31. Defining a clear strategy can help us reach our social media goals, including: • - Sales- Registrations- Referrals- Links (the currency of the social web)- Votes- Reduction in costs and processes- Decrease in customer issues- Lead generation • - Conversion- Reduced sale cycles

35. Framework: Evolution of the Social Corporate Website 8. Seamless integration 7. Social log-in triggers sharing 6. Users stay on site with social log-in 5. Aggregate discussion on site 4. Brand integrated in social channels 3. Link away but encourage sharing 2. Link away with no strategy 1. No social integration

36. 4. Y Generation

42. 5. The New Strategy

43. ?

46. The 4E Strategy

47. Conversation Warehouse Conversation Mining Blogs FaceBook Twitter

49. 6. The Future