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San Diego Sports Commission. Application for Funding San Diego Tourism Marketing District FY 2015. San Diego Sports Commission. FY 2014 Results: Continuing to Fill the Pipeline New Events = 22 Return Events = 30 Total Events = 52 New Room Nights = 20,364
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San Diego Sports Commission Application for Funding San Diego Tourism Marketing District FY 2015
San Diego Sports Commission • FY 2014 Results: Continuing to Fill the Pipeline • New Events = 22 • Return Events = 30 • Total Events = 52 • New Room Nights = 20,364 • Return Room Nights = 45,700 • Total Room Nights = 66,064 • TMD Investment = $0 • TMD ROI = 66,000:1
San Diego Sports Commission • 2015 & Beyond: Growing Sports Based Room Nights • Two Track Strategy for Long-term (40 year) Impact • Track One: Current Hotel Meeting Sales Model • 50K Room Nights of Repeat/Traditional Business • Surf Cup, Triple Crown Fastpitch, USTA Girls 16-18 • 20K Room Nights New Business • Extreme Diamond Baseball, World Netball, Cal South Soccer • Track Two: Major Event Cultivation (Convention Booking Model) • Add 35K to 70K Room Nights Annually • Comprehensive Bid Package Required • USA Volleyball Girl’s Jr. National Championship (70K) • USA Taekwondo National Championships (12K) • ECNL Girl’s Soccer National Finals (12K) • North American Gay AAA Softball World Series (10K) • Breeders’ Cup (6K), FISE Extreme Sports International Festival (32K)
San Diego Sports Commission • Hotel Meetings & Major Events: Direct Expenses • Personnel Salaries, Wages, Benefits = $224,000 • Event Registration & Booth Rental = $ 22,300 • Travel, Meals & Entertainment = $ 40,800 • Sponsorships = $ 40,000 • Dues, Subscriptions & Memberships = $ 1,800 • TOTAL = $328,900 • Major Event Competitive Bid Package Support • Fill Room Night Pipeline with Future Major Events • Rights Fees, Venue Subsidy, Municipal Fees, Local Mgr. • Opportunity/Catastrophe Set-aside for Negotiations • Provides for a Proactive Sales Approach/Multi-year Goal • Becomes a Future Expenses upon Going Definite • Impediments: CC Pricing, Downtown Hotel Rates, Venues • TOTAL Set-aside Requested = $600,000
San Diego Sports Commission • TMD’s Unrealized Promise Yet Greatest Potential: Incremental New Room Nights • Proprietary Effort: Foundation for Success (50%) • Fundamental Sales & Marketing of Each Hotel • Destination Marketing Opportunity Supplement (20%) • Cooperative Marketing Creates Destination Demand • Incremental New Room Nights (10%) – SDSC Track Two • Resources Dedicated to Creative Initiatives • Capture and/or Create Events for Future Impact, Fill the Pipeline • Deliver “Over-and-Above” Room Nights to Fulfill Priorities • Generate Compression for Planning & Rate Growth • Create Momentum for City-wide Success
