Susan G. Komen for the Cure Twin Tiers Region Affiliate

1. Susan G. Komen for the CureTwin Tiers Region Affiliate Affiliate Overview – June 2010 www.twintierskomen.org

3. Where the Promise Began Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. That promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists.

4. Where the Promise Has Taken Us For the past 25 years, Komen for the Cure has played a critical role in every major advance in the fight against breast cancer Nearly 75 percent of U.S. women over 40 years old now receive regular mammograms, the single most effective tool for detecting breast cancer early

5. Where the Promise Has Taken Us The five-year survival rate for breast cancer, when caught early before it spreads beyond the breast, is now 98% M O R E The federal government now devotes more than $900 million each year to breast cancer research, treatment and prevention America’s 2.3 million breast cancers survivors, the largest group of cancer survivors in the U.S., are a living testament to the power of society and science to save lives

6. Our Mission To save lives and end breast cancer forever by empowering people, ensuring quality care for all, and energizing science to find the cure Through our values; inclusion, stewardship, honesty, openness, passion, and empowerment, we work 365 days each year to live up to our mission

7. Looking to Our Future We all envision a world without breast cancer We work to share the messages of knowledge as well as hope as we work toward a cure

8. Our Values Guide Us Inclusion – Sweeping through nine counties in New York and Pennsylvania, we make information and assistance available in all communities Stewardship – We provide guidance and understanding to those women finding their way through breast cancer treatment Honesty – Through the years, we continue to share the truth about breast cancer, and what the battle entails

9. Our Values Guide Us Openness – providing a warm and welcoming embrace for women who may be facing some of the most difficult challenges of their life Passion – this cause and this message drives everyone involved in our work Empowerment – from the grants that help the sick to the race that celebrates the well – we lift women up and support them through breast cancer battles

10. Where the Twin Tiers Region Affiliate Began The tragic and early death of LPGA golfer, Heather Farr, an LPGA Corning Classic favorite became a cause for action Tournament Director Dawn Marie Castellana challenged the 12 hospitals who benefited from the tournament to create a health fair duringtournament week to raise breast cancer awareness and knowledge

11. Thanks to Our Own Nancy! Dr. Nancy King provided the driving force behind the Elmira Affiliate of the Susan G. Komen foundation in 1999 • In 2007, the Elmira Affiliate grew into the Twin Tiers Region Affiliate, serving six counties in New York: Chemung, Steuben, Schuyler, Tompkins, Tioga and Broome; and another three in Pennsylvania: Tioga, Potter and Bradford.

12. The Twin Tiers Race for the Cure In 2010, 2573 runners and walkers participated, raising more than $130,000 for our Affiliate • The Race has raised more than $330,000 in 5 years, with 75% of the funds remaining locally to ensure education, screening and treatment for the women in our community • 2010 Goal: $75,000 revenues • 2010 Achievement: >$130,000 • 2010 Goal: 2,000 participants • 2010 Achievement: 2573

13. Race Participation • Participation has increased 165% in 10 years! • Since 2007, we’ve seen a growth of 138%

14. A Cause Supported by All Ages • 2010 Race for the Cure • 100% increase in the 16-19 age range • 78% increase in the 20-29 age range • 59% in the 60 to 69 age range

15. 2010 Online Registrations • Our improved website enabled a dramatic increase in online registrations for the 2010 Race

16. The Message of Race Day • Survivor Race participation has increased 45% since 2008 • Race day honors survivors of breast cancer and pays homage to the men and women affected by this disease • Runners, walkers, survivors and loved ones gather in the early morning to share the message of Susan G. Komen For the Cure

17. Survivors Inspire and Energize Us!

18. Making the Money Make a Difference The Twin Tiers Affiliate has granted more than $540,000 across our communities since 2005. Doorways to Healing Healthy Women Partnership/YWCA Elmira WSKG Public Communications Ithaca Breast Care Alliance Arnot Ogden Medical Center Finger Lakes Independence Center, Inc. YWCA of Binghamton/Broome County Arnot Ogden Medical Center Wellness Council of the Southern Tier/St. James Mercy Health System “Cancer Resource Center of the Finger Lakes” Adagio Health Memorial Hospital, Inc. Maternal and Family Health Services Guthrie Health YWCA Elmira and the Twin Tiers

19. Education • We share our message with the community in many ways • You can find our Board members at any of the following places sharing the importance of early detection: • Golf courses • College campuses • Area health fairs • Service club meetings • Hospitals • High Schools

20. Connecting with Young People • Younger turn-out for the 2010 Race for the Cure was the strongest ever • 100% increase in the 16-19 age range • 78% increase in the 20-29 age range • The Twin Tiers Young Professionals partners with our Affiliate to reach out to the under-30 population, encouraging them to begin self exams and be educated about breast cancer • The BE PINK Pre-Race for the Cure party has raised more than $15,000 for our Affiliate in 5 years

21. Try on for the Cure Spring and Summer events held in partnership with Coldwater Creek (Binghamton) raised $700.00 for the Affiliate last year $1.00 donation for every “try on” 10% of sales for that day comes back to Komen

22. Rally for the Cure Rally for the Cure golf events have occurred over the years at golf courses throughout the Twin Tiers Most recently, an event at the Elmira Country club attracted 47 golfers who helped raise $1,535

23. Bowl for the Cure Bowl for the Cure events are also popular throughout the Twin Tiers, whether honoring specific survivors or simply supporting our local Affiliate Most recently, events at Rossi, Dixie and Paramount Lanes helped raise $6,500in support of our cause, spurred by a raffle for a beautiful quilt

24. Celebrating Survivors“It’s About The Cure – It’s Not About the Hair” Held October 2007 at The Clemens Center A luncheon and fashion show celebrated breast cancer survivors

25. What Are We Doing to Get the Word Out? www.twintierskomen.org/ • New web site • Education on breast health • Spotlighting Affiliate activities, opportunities • Sharing survivor stories • Facebook and Twitter • Educational events around the Region • And, our course, THE RACE!

26. Support Your Local Affiliate Become a Race Sponsor at one of many Sponsorship Levels to fit your budget www.twintierskomen.org Form a team of friends, family or colleagues, OR come on your own – walkers and runners welcome Whether you Bowl, Rally or Try on for the Cure, look for and participate in official Komen events around the region

27. Support Your Local Affiliate Show your support with Komen merchandise, at www.ShopKomen.com Help spread the word about Breast Cancer: www.komenadvocacy.org www.twintierskomen.org Get everything you need for your own event at www.passionatelypink.org

28. ADDENDUM 1 Sponsorship Levels

29. Race for the Cure: Sponsorship Levels DIAMOND ($10,000 Investment) Race-Day Recognition • Opportunity to provide gift to Breast Cancer Survivors in Survivor Tent* • Up to three (3) banners displayed at race • Table in sponsor tent • Company recognized over PA system throughout the day • Signage along race route Company Participation • Employee volunteer opportunities available • Complimentary on-site Breast Health Educational Workshop and materials • Company Race Team participation Company Visibility Company logo on 2,000 race T-shirts, 2,000 race bibs and 10,000 race brochures Company logo (and link) on race section of twintierskomen.org Company logo on pre-race advertisements Company logo on post-race sponsor recognition ad Company may link to race website from their corporate site Ten (10) complimentary race entries Media exposure on all press releases Opportunity to provide coupon/sample/giveaway at registration and packet pickup* Invitation to post-race sponsor recognition reception

30. Race for the Cure: Sponsorship Levels GOLD ($5,000 Investment) Race-Day Recognition • Opportunity to One banner displayed at race • Table in sponsor tent • Company recognized over PA system throughout the day • Signage along race route Company Participation • Employee volunteer opportunities available • Complimentary on-site Breast Health Educational Workshop and materials • Company Race Team participation Company Visibility Company logo on 2,000 race T-shirts and company name on 10,000 race brochures Company logo (and link) on race section of twintierskomen.org Company logo on select pre-race advertisements Company logo on post-race sponsor recognition ad Company may link to race website from their corporate site Eight (8) complimentary race entries Opportunity to provide coupon/sample/giveaway at registration and packet pickup* Invitation to post-race sponsor recognition reception

31. Race for the Cure: Sponsorship Levels SILVER ($2,500 Investment) Race-Day Recognition • One banner displayed at race • Table in sponsor tent • Company recognized over PA system throughout the day Company Participation • Employee volunteer opportunities available • Complimentary on-site Breast Health Educational Workshop and materials • Company Race Team participation Company Visibility Company logo on 2,000 race T-shirts and company name on 10,000 race brochures Company name (and link) on race section of twintierskomen.org Company may link to race website from their corporate site Six (6) complimentary race entries Opportunity to provide coupon/sample/giveaway at registration and packet pickup*

32. Race for the Cure: Sponsorship Levels BRONZE ($1,000 Investment) Race-Day Recognition • Table in sponsor tent • Corporate name on sponsor thank-you banners • Company recognized over PA system throughout the day Company Participation • Employee volunteer opportunities available • Complimentary on-site Breast Health Educational Workshop and materials • Company Race Team participation Company Visibility Company logo on 2,000 race T-shirts and company name on 10,000 race brochures Company name on race section of twintierskomen.org Company may link to race website from their corporate site Four (4) complimentary race entries Opportunity to provide coupon/sample/giveaway at registration and packet pickup*

33. Race for the Cure: Sponsorship Levels CRYSTAL ($500 Investment) Race-Day Recognition • Corporate name on sponsor thank-you banners • Company recognized over PA system Company Participation • Employee volunteer opportunities available • Complimentary on-site Breast Health Educational Workshop and materials • Company Race Team participation Company Visibility Company name on 2,000 race T-shirts and company name on 10,000 race brochures Company name on race section of twintierskomen.org Company may link to race website from their corporate site Two (2) complimentary race entries

34. Race for the Cure: Sponsorship Levels WATER STATION (3 available – $1,000 ea.) There are three (3) highly visible water stations on the course. Each sponsor has the opportunity to staff a station with company volunteers. Stations are located at the 1-mile marker, at the 2-mile marker and at the finish line. Benefits Include: Corporate banners at water station Logo on race-course map Permission to provide company-branded paper cups for water station Permission to provide company-branded table cloth