50 likes | 216 Views
Your brains on technology: Myths and realities. Daphne Bavelier Univ. of Rochester Director, Brain and Vision Lab Associate Director, Rochester Center for Brain Imaging. Technology use is ubiquitous in our society. From Larry Rosen. Effect of technology on the brain and thus drivers.
E N D
Your brains on technology: Myths and realities Daphne Bavelier Univ. of Rochester Director, Brain and Vision Lab Associate Director, Rochester Center for Brain Imaging
Technology use is ubiquitous in our society From Larry Rosen Effect of technology on the brain and thus drivers
Not all media are created equal • General wisdom carries no weight
Action video game play • Enhanced attentional resources • Better at focusing on task at hand and ignoring distraction • Heavy Media Multi Tasking • Diminished attentional control • Cannot efficiently suppress distracting information • What does it means for driving and safety? Is focus the real issue?
The two extremes of the driver population in terms of attention and distraction • Individuals with superb attentional skills • Individuals that are very easily distracted • Safety Challenge: Take into account individual variability in safety design