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Action Research: FOCUS GROUP DISCUSSION. Presented By. Dr Gautam Dutta. Mekong Institute. F OCUS GROUP DISCUSSION. We have determined your research goals and research questions We have decided on research method One of the method is FGD. WHAT IS FOCUS GROUP ?. FGD.
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Action Research: FOCUS GROUP DISCUSSION Presented By Dr GautamDutta Mekong Institute
FOCUS GROUP DISCUSSION • We have determined your research goals and research questions • We have decided on research method • One of the method is FGD
FGD • A focus group is a guided discussion. • It is led by a well-prepared facilitator where the participants will answer a set of questions. • Focus groups are generally arranged to recorded the answers of that the participants in certain area to be used as qualitative data in a final report. • Qualitative data are stories or in depth ideas about a topic, rather than numbers and statistics.
Debrief • Feedback on the mock focus group • What worked or was challenging for the facilitator? • How easy is it to ask the questions? • Do the questions seem clear and easy to understand? • Do the questions flow easily from one topic to another? • How can the questions/process be improved? • Is the facilitator doing a good job in asking follow-up questions? What are some suggestions you have for improvement?
Focus Group Goals • To collect in depth ideas and explanations from a specific group of people; • To have participants answer a specific set of questions to gather qualitative data; • To collect clear recordings or notes of the focus groups that can be transcribed and then analyzed; • To deepen the engagement of the participants in the research process and the organization’s campaigns.
A Focus Group is different from a support group or a workshop • How?
Friend, these are the rules of the focus groups • In order that we have a productive meeting today, we follow these rules • You must stay for the whole discussion • Please try NOT to get up and leave the room during the discussion • Everything we hear today MUST be kept private. • No names will be used in the report unless you want us to use yours. • Say your name each time before you talk. This is for the notes. • Respect everyone’s opinions. We are not here to debate with anyone. • All of your answers, ideas, feelings and opinions are important. • If you are talking too much, stop. • If you are not talking enough, speak up. • ONE MIC: Please do not interrupt anyone.
Wait until someone is done speaking before offering your opinion. • If you have questions that are not specific to the focus group, please wait until the end.
For this focus group, we are focusing on EXPORTING FROM RURAL CLUSTER Now we want to hear why exporting from rural cluster is difficult. Please be as specific as possible. • • What are the two best things that come to your mind when you here about that ““”A RURAL CLUSTER IS EXPORTING ” • what the two biggest concerns that come to mind when CLUSTER ARE NOT ABLE TO LINK UP TO EXPORT MARKET?
Mock Focus Group • “The Debater:” Disagrees with other participants and tries to turn the conversation into a debate. “ • The Wanderer:” Brings up different topics, unrelated to the focus group questions. “ • The Quiet One:” Gives short answers with one or two words and does not elaborate. “ • The Talker:” Dominates the conversation, interrupts other participants. • The Counselor:” Tries to help others fix their problems, providing specific advice. “ • The Disrupter:” Answers cell phone and/or gets up in the middle of the conversation to go to the bathroom or take a call.
More Questions • Describe WHAT STEP YOU SUGGEST FOR DEVELOPING EXPORT LINKAGE. • • HOW THE SUGGESTIONS CAN BE IMPLEMENTED ? • WHY YOU ARE SAYING THAT THERE WILL BE SUCCESS IF YOUR SUGGESTIONS ARE EXPECTED.
