Social Networking: The Basics…Plus a Little More

1. Social Networking: The Basics…Plus a Little More January 25, 2011 by Kendra Morton OwnerAllCom Marketing Communications, Inc. Hashtag: #kmdma

2. Age of Wow

3. Introduction SOCIAL NETWORKING

4. What is Social Networking? • The grouping of like-minded individuals into specific groups • i.e. small community or neighborhood • Community of interest to connect with others Two types Face-to-Face Online and

5. Social Networking • Websites known as social sites. • function like an online community of internet users • share common interests • create a profile and begin to socialize (watch, listen, engage) • The friends that you can make are just one of the many benefits to social networking online.

6. Social Networking: One to Many

7. Popular Social Networking Sites

8. What is Facebook? • Free social networking site • Users can • create profiles • upload photos • send status updates • keep in touch with friends and family • Create events and groups of common interest

9. Facebook: The Numbers • Over 500 million active users • 50% of users sign in daily • Average number of Facebook friends per user – 130 • 200 million users access Facebook via a mobile device • US Population - over 309 million … US has over 111 million Facebook users

10. What is Twitter? • Social networking tool • Answer the question, “What are you doing?” • Short text messages of 140 characters called “tweets” • Also considered a “microblog” • allow users to exchange small elements of content; shorter than typical blog content

11. Twitter: The Numbers • Over 100 million active users • 55 million daily tweets • 300,000 new users a day • 37% of users update their Twitter status via a mobile phone • The average age of a Twitter user in the U.S. is 39.1

12. Twitter Basics • “What are you doing? • What we do on a daily basis is hidden • Time, distance, responsibilities • Share with those who want to know • Bite-sized updates … 140 characters • Follow the updates about people that matter and vice-versa • Friends, family • Hobby or key interest; look for the experts • Best way to discover what’s new in your world

13. Twitter Basics (cont’d) • You don’t have to tweet to get value • Follow those you admire … your heros • Learn from what others post • Be entertained • Simply follow along • Have something to say? Join the conversation • Post your status, what you’re up to • “Why do we care?” Don’t listen to that. • Like what you see? Retweet • Click of a button provided by Twitter

14. Twitter: Frequently Asked Questions • Can I block people from following me? • Yes; they won’t be able to send you messages or follow you • Can I delete a tweet I’ve posted? • Yes; trash icon • Can’t make changes to a tweet • Is my profile public? • Default set to public • “Protect my updates” in account settings so only those you approve can follow tweets & view profile • How do I know who is following me? • Twitter sends email updates; set up email preferences in profile • Can I post pictures to Twitter? • TwitPic • How do I send updates? • Twitter.com and as texts from a mobile phone

15. Facebook: Account Set-Up • Join Facebook to connect with friends, share photos and create your profile • www.facebook.com • Fill in the blanks (name, email, password, birthdate) • Encourage authenticity, age appropriate content • Can hide birthday in profile settings

16. Facebook: Profile • Profile info allows you to share your interests and activities • Click on “profile” in the right-hand corner and then “edit profile” will allow you to edit/add to your info at anytime • Here’s where you will add: • Basic information • Upload a profile picture (makes it easy for people to identify you) • Feature people (i.e. spouse) • Education, work, interests, activities, entertainment, sports, philosophy, etc. • Contact information

17. Facebook: Upload a profile picture • Best way for friends and family to identify you as you! • Upload a picture from your computer • Click on “take a picture” to use your web cam

18. Facebook: Privacy Settings • Two types • Connecting on Facebook • Controls the information your friends will use to find you • Sharing on Facebook • Controls who can see what you share on Facebook

19. Facebook: Privacy Settings (cont’d) • Connecting on Facebook • Your name, profile picture, gender, networks and username are available to everyone because this info is essential to helping you connect • Gender helps Facebook describe you (for example, "Add her as a friend"). • Networks are open to everyone so network members can see who they will be sharing information with before they choose "Friends and Networks" for any of their privacy settings • High school classes, colleges, professional, groups, etc. • Other information in this section, including hometown, activities and experiences, is open to everyone by default, but you can change that

20. Facebook: Privacy Settings (cont’d) Connecting on Facebook • Who can search for you, send you friend requests, send you messages, see your friends list, and see your education, where you live, likes, etc. • Choices • Everyone • Friends and networks • Friends of Friends • Friends only • This is how connections find you!

21. Facebook: Privacy Settings (cont’d) Sharing on Facebook • Who can see what you share • Posts, family, my bio, my political views (if I entered), interests, photos, contact info, and things others post • Choices are • Everyone • Friends and networks • Friends of friends • Friends only • Customize

22. Facebook: Privacy Facts • Take the time to set all of your privacy settings as soon as account is created • When in doubt “Friends Only” • Don’t trust the Facebook recommended settings…customize • Don’t accept friend requests from people you don’t know – EVER! • Photo album – friends only; more intimate, personal moments • Pay attention to email notifications

23. Facebook: Privacy Facts (cont’d) • Report abuse (threats, inappropriate posts/images) to Facebook using the posted “Report” links available • Don’t post trip information or specifics • Don’t be afraid to join public groups with similar interests; just limit what you post on the walls of these groups • Be tolerant of requests…you are not the only person with your name! • Don’t use Facebook to harass, spread rumors, etc… social utility not an anti-social utility • It’s not a popularity contest … don’t worry about the numbers

24. Facebook: Tips and Tricks • Your Wall – Your friends may write on your wall to communicate with you; you post on your wall to let your friends know what you are up to • “Like” Button – gives positive feedback to another about something he or she posted • News Feed – continuous stream of updates about your friends activities • “Poke” – casual gesture; just says I am thinking about you • Removing a friend – go to that person’s profile, click “Unfriend” along the left side (you will be removed from their list as well)

25. Facebook: Tips and Tricks (cont’d) • Controlling what you see in your news feed (i.e. game applications) • Hover your cursor over the post and click the “x” that appears • Select the option from the drop down, i.e. remove post, remove application, hide, etc. • Deleting a post – hover over the post, click the “x” • Privacy settings by individual post • Create the post, but before hitting “share” click on the lock symbol and change the privacy setting for that post • Search a friend • Enter name, find the right friend (a photo helps), and click on “Add as friend” • Don’t add that person if you are not sure it’s who you know • Photos • Go to your profile page by clicking on your name in the upper left corner • Click on “photo” and then select the option you want (upload a single photo, create an album, or take a picture from your web cam)

26. A final thought … Social networking doesn’t change the fact that relationships take time and it certainly doesn’t replace a smile.

27. Resources • Facebook privacy controls www.facebook.com/privacy/explanation.php • Facebook Help Center http://www.facebook.com/editprofile.php#!/help/?topic=new_profile • Bit.ly http://bit.ly/ – URL shortener for Twitter and Facebook • Don’t use up your character spaces for posting long web links • Simple copy and paste functionality; don’t have to set up an account

28. Contact Information Kendra Morton Owner, AllCom Marketing Communications, Inc. 937.431.8769 (office) 937.478.9427 (mobile) Kendra@allcom-mktg.com www.allcom-mktg.com Follow me on Twitter at http://twitter.com/KendraAtAllCom/

29. BACK UP SLIDES Back up slides

30. What is LinkedIn? • Over 80 million members • Professional use & networking • Connections in a job field, industry, or company • Helps professionals exchange ideas, knowledge and opportunities • Establish a profile • Find experts • Stay in touch with colleagues & friends • Explore opportunities (new jobs, win new clients