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1954 Rand Corp Vision of the Home Computer. Mega Trends. Personal Responsibility Self-Help, Self-Care Individual Ownership Portability Transparency (the Right to Know) Consumerism (Empowerment). Healthcare Consumerism.
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Mega Trends • Personal Responsibility • Self-Help, Self-Care • Individual Ownership • Portability • Transparency (the Right to Know) • Consumerism (Empowerment)
Healthcare Consumerism • Healthcare Consumerism is about transforming a health benefit plan into one that puts economic purchasing power—and decision-making—in the hands of participants. • It’s about supplying the information and decision support tools they need, along with financial incentives, rewards, and other benefits that encourage personal involvement in altering health and healthcare purchasing behaviors.
Two Basic Principles for Successful Consumerism • Must work for the Sickest Members, as well as the healthy • Must work for those not wanting to get involved in decision-making, as well as the “techies”
The Evolution of Healthcare and ConsumerismFuture Generations of Consumer Directed Healthcare 2nd Generation CDHC Focus on Behavior Changes Traditional Plans with ConsumerInformation 1st Generation CDHC Focus on Discretionary Spending 4th Generation CDHC Personalized Health & Healthcare 3rd Generation CDHC Integrated Health & Performance Traditional Plans Behavioral Change and Cost Management Potential Low Impact ---- ---- ---- ---- ---- ---- ---- ---- ---- High Impact
The Promises of Consumerism Personal Accounts The Promise of Demand Control & Savings Wellness/Prevention Early Intervention The Promise of Wellness Disease Management The Promise of Health Information Decision Support The Promise of Transparency Incentives & Rewards The Promise of Shared Savings
2nd Generation CDHC Focus on Behavior Changes 1st Generation CDHC Focus on Discretionary Spending 4th Generation CDHC Personalized Health & Healthcare Summary – A peek into the future of Consumerism 3rd Generation CDHC Integrated Health & Performance Personal Accounts Wellness/Prevention Early Intervention Disease Management Information Decision Support Incentives & Rewards