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TTE Value Proposition

TTE Value Proposition. Introduce a “first of it’s kind” in-store tabletop entertainment system with significant brand, flair and personality that delivers a positive, healthy experience Offer creative reinforcement to the Starbucks brand communication

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TTE Value Proposition

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  1. TTE Value Proposition • Introduce a “first of it’s kind” in-store tabletop entertainment system with significant brand, flair and personality that delivers a positive, healthy experience • Offer creative reinforcement to the Starbucks brand communication • Offer a personalized one-to-one interface, that will stimulate customer interaction, thereby generating positive brand reinforcement

  2. Challenge • Increase customer retention time • Create Family Fun to enhance Starbucks experience • Develop program that will minimize out-of-pocket promotion costs

  3. TTE Value Curve • Provides the ‘medium’ to reinforce emotional connection to brand • Provides an ‘inviting’ catalyst to increase consumer traffic flow around specific hours of operation • Generates ‘improved’ store traffic count + retention • Promotes ‘ability’ to motivate new customer traffic • Opens ‘new’ promotion partner opportunities (DreamWorks, FOX, Sony Music, Nike, etc.)

  4. TTE Platform • TTE is the first DVD entertainment platform with self contained, playable games • Features unique DVD Board Games from iGamz • Flexible enough to play iGamz interactive board games and other video content • Everything needed to have stimulating play is in the TTE system • No separate game board, game pieces or peripheral hardware • Games are selected and played from Touch Pad on TTE • Battery powered so no electric cord or plug required

  5. TTE Licenses • TTE is produced with proprietary “licensed” and “original” concepts • Feature popular characters, movies, TV programs, sports figures • TTE licenses include: • Yu-Gi-Oh! • Dragonball Z • HBO (Sex and the City) • CBS (Everybody Loves Raymond) • Fox (Family Guy) • TTE offers games that target four psychographics: • Kids, Teens, Adults, Urban

  6. TTE Features • iGamz Gameplay Features: • Plays off a programmable, replaceable DVD • Manages game play and randomises play • Features mini-games and Q&A challenges • Keeps track of whose turn it is • Keeps track of the progress for each player • Shows the game board and player positions • Knows where each player is on the board • Knows who won/lost and when the game is over

  7. TTE Base Universe • DVD’s appeal to a broad and large audience • General DVD market is large and growing • Eighty-eight (88) million TVHH • (70%) own 150 million DVD players (Est. CY2005) • Emerging market of DVD games • Large market for games ($9 billion) appeals to all age categories • Video: $5.8B • Computer: $1.2B • Board: $2.0B • DVD owners continue to purchase quantities of product • Purchase minimum thirteen (13) titles per HH/year • DVD retail sales $15.5B (CY2004) $9 billion

  8. TTE Viability • Interactive games are quite familiar with an ever popular format • One-hundred forty-five (145+) million play one or more forms of interactive game • TTE is not introducing a totally “new” game concept • Traditional board games already translated to a wide range of formats • Consumers already exposed to classic board games with DVD • Trivial Pursuit DVD versions selling more than one million units annually

  9. Starbucks TTE Offering • Branded Starbucks TTE Table Top Entertainment unit that allows play of short form iGamz DVD Board Games • Compact Table Top Size • Footprint:: 7”X8” • Height: 9” • Contains four (4) games • CBS “Everybody Loves Raymond” • FOX “Family Guy” • 4Kids Yu-Gi-Oh! • FUNimation “Dragonball Z” • Each game allows 2-4 person play • Each game play completes in fifteen minutes

  10. Starbucks TTE Offering • TTE games are SF (short form) versions of complete game (LF) • LF versions of iGamz available for purchase at mass market retail • SF versions developed and rotated by iGameworks • TTE offer SF “free” play with meal purchase in-store • Limit to one game play per seating (option) • Encourage two or more persons per table to play

  11. Starbucks TTE Offering • Option to develop iGamz titles exclusively for Starbucks • Option to purchase exclusive games at Starbucks over-the-counter • Starbucks branded SKU with purchase • Significant promotion revenue generator • TTE games can be rotated on pre-defined timeframe • 2 Games change each quarter • Replaced with New iGamz offerings • Promotional signage, messages, other promotional opportunities • Messaging can be placed on TTE unit or integrated into game disc

  12. Starbucks TTE Messaging • Branded POS and supporting materials: • Incorporate consistent imagery, messaging and program look/feel • Clearly define program ‘fun’ • Identify all program aspects, i.e. (contests, etc.) • Promote specific day parts (i.e. dinner hour, family hour, etc.) • Identify relevant on-premise POS items • Danglers, counter cards, static clings, etc. • Identify customizable usable goods • Tray liners • Identify relevant customer deliverables • Special partner offerings, SKU packaging

  13. TTE Promotional Opportunities • Sell exclusive Starbucks titles • Revenue/profit generator to offset TTE promotion cost • Sell iGamz titles at promotional price • Feature promotional videos on TTE disc for customer viewing • Preview new films, TV shows, new video games, new products, promotions, etc. • Charge promotional partner for viewing opportunity

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