Team Dynamo Al-Hassan Hleileh | Elika Mahdavi | Hung Le | Meghbartma Gautam Mentors : Ethan Kurzweil | Alan Chiu

1. NUDGE [52] in person interviews [3] Partner calls/meetings Team Dynamo Al-Hassan Hleileh|ElikaMahdavi| Hung Le | Meghbartma Gautam Mentors: Ethan Kurzweil | Alan Chiu

2. What we [still] do NUDGEinspiresyou to travelby drawing onyour own travel historyand that of your friends and family as inspiration for your next journey. Nudging you through future milestones. [Our monetization is under review]

3. … for travel websites Customer Acquisition Customer Retention Product Development Social Networks Travel websites Enrichment Trusted relationships Online travelers Customer Acquisition Successful partnerships Travel Websites Relationship with key partners Leads User data Human Capital Word of Mouth Social Media Relationship with partners Direct referral links Human Capital Product Development Advertising costs Maintaining relationships Leads Advertising

4. … for our end users Customer Acquisition Customer Retention Product Development Social Networks Travel websites Enrichment Trusted relationships Online travelers Special Deals Successful partnerships Travel Websites Relationship with key partners User data Human Capital Word of Mouth Social Media Relationship with partners Direct referral links Human Capital Product Development Advertising costs Maintaining relationships Leads Advertising

5. Our Hypothesis last week Hypothesis Test Result Partners and suppliers that leverage our model Partner interview Confirmed 1 People want to see their travel history and have reminders communicated to them for future travel (closeness dictates level of inspiration) Confirmed [38/52] nearly all of the under 25s – AGE is a BIG FACTOR!!!! 2 Do pictures of past travel, or friends and family travel, inspire people to travel? Confirmed [45/52] 3 52 customer interviews Do pictures of fantasy travel inspire people to travel more so Mixed result [25/52] 4 Which frequency of nudges and forms of nudge (notifications), do people see as optimal Mixed result between weekly [15], biweekly [17], and push [15] 5

6. Partners and suppliers that we need to leverage for our model Travel partners NUDGE End User

7. Challenges (from Travelocity interview) Challenges Our solution Customer insights differ 2. Cookie Attribution – Last cookie wins the commission, no way to assure that 3. Cookie expiry – Most cookies expire within 30 days 4. Margins–Travelocity is on a Cost Per Acquisition basis and not on a Cost per Customer 5. Uneven partnership –Travelocity is too big. They do not require any new lead generators Customer insights sharing of information Streaming special deals – Expedia, Booking-Markets are open to this – so are smaller sites Advertising Revenue Extension of business model outside travel market

8. End-user empathy map Cannot deal with any more programs Of retreats and holidays Pressure because of a lack of time Need better organization Deadlines Demands and responsibilities People putting up cool pictures of their travels on Facebook Great deals but action late on them Great stories, wishing they were a part of it No time to plan vacations Limited amount of time to relax Limited window of time for vacations

9. Customer Insight • People do not want to be nudged > 1/week • Most people only want a nudge ~ 1/month • What prevents people from traveling is TIME, not imagination or laziness • Younger customers more active in all forms of social media. Easier to test. • Referrals from close friends more valuable than referrals from strangers.

10. Hypothesis next week? • Partner: used Facebook to collect photos and social degree connection • Customer: push nudge notification and monthly email • Customer: Standalone platform or Facebook application

11. Landscape (revised)