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Bull’s Eye Marketers

Bull’s Eye Marketers. Team 8.4 Megan Romanowski Ryan Anderson Steven Owens Chris Angell Lauren Peters. Product Concept Here, Everyone has a Blast!. Description:

jermaine-burke
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Bull’s Eye Marketers

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  1. Bull’s Eye Marketers Team 8.4 Megan Romanowski Ryan Anderson Steven Owens Chris Angell Lauren Peters

  2. Product ConceptHere, Everyone has a Blast! Description: • H-E-B Blast is an interactive and supervised children’s play area that provides fun and care for children while parents shop efficiently Key Features: • Supervised care • Multi-dimensional activity zone • Safe , plexi-glass enclosed area located in the upper right hand region built in either an existing or new store • Security assurance system Benefits: • Free service • Easy, less stress, and more efficient shopping experience • Enjoyable for both parents and kids

  3. The H-E-Big Idea • A great idea providing: • Increased profits • Friendly, neighborhood atmosphere • First of its kind to appear in a grocery store • Stress free shopping • Customer Loyalty • Time management • Markets to most segments of adults • Shopping made fun, easier • Larger store • The Risks and obstacles… • The cost of the implementation • Leaving children under other’s supervision • Overcrowding of play area • Design process of adding the play area • Benefits not outweighing the costs

  4. H-E-B SWOT • Project SWOT Advantage • Building emotional relationships to hold onto current customers • Providing target market a catered, beneficial service • Taking advantage of inexpensive capital costs

  5. Competitive Analysis Research on Competition: • Currently the H-E-Blast concept stands alone against its top competitors (Wal-mart, Target, etc.) • Wal-mart and Target use other methods such as in-store restaurants and video game stations to draw in families with children Successful Play Area Implementation: • IKEA • McDonald’s • Chick-fil-a • Gold’s Gym

  6. Target Market • Basis for Segmentation: Demographic and Psychographic • Family Life Cycle Segmentation and Motives, Personality, and Lifestyles • Profile of the Target Customer: • Mothers (married or unmarried) • Several children • Stay at home mom or Sole provider • Looking for experiences • Size of the Market: • 1,863,600 H-E-B Male & Female Customers (ages 18-65) in Texas with children PER WEEK

  7. Entertainment Sole Customer Family Chore H-E-B Wal-mart Target Albertsons H-E-Blast Competitive Analysis Perceptual Map

  8. Advertising & Promotion Shopping is now Peaceful! Shopping is now FUN!

  9. Promotion Plan

  10. H-E-B Blast

  11. Estimated Start up Costs *these figures are estimated at a maximum value

  12. Marketing Budget & Break Even Analysis

  13. The Deal Maker

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