Strategic Business Planning for Branding Success

1. Module 4 • Business and StrategyPlanning

2. BRANDING EU Complex Training – 7 modules 1. Branding and Extrovert Entrepreneurial Attitude Introduction 2. Marketing for branding 3. Brand, Brand Building Processes 4. Business and Strategy Planning 5. Extrovert Enterprise, Networking 6. Information and Communication Technology (ICT) 7. Online Tools for Branding, Extroversion and Marketing strategies

4. Introduction

5. Trainingrules

6. Expectations

7. StrategicPlanning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy.

9. Strategic planning Marketing planning Business, financial planning Tool, equipment planning BRANDING PROCESS

10. Strategis Business Plan Definition: A strategic business plan is a written document that pairs the objectives of a company with the needs of the market place. Although a strategic business plan contains similar elements of a traditional plan, a strategic plan takes planning a step further by not only defining company goals but utilizing those goals to take advantage of available business opportunities.

11. What is includedin a Business Plan?

12. Business Plan - sample https://c.ymcdn.com/sites/www.rockford.edu/resource/resmgr/docs_communityed/samplebusinessplan.pdf

13. Meeting with a Business Plan Concreteexamples: In English: http://www.bplans.com/retail_and_online_store_business_plan_templates.php InHungarian: https://www.google.hu/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwib-LzF_YrWAhVESZoKHYFABe4QFgglMAA&url=http%3A%2F%2Fwebshopexperts.hu%2Fminta_uzleti_terv.doc&usg=AFQjCNEFZdVjaM47or-Jy9lH9Inx2X5grA

14. Parts of a Business Plan SWOT Analysis A tool for makingbetter business decisions SWOT refers to strengths, weaknesses, opportunities and threats. SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company’s future performance. The company’s strengths and weaknesses are the internal factors. Opportunities and threats deal with factors external to the company--environmental factors. SWOT analysis is done as part of the overall corporate planning process in which financial and operational goals are set for the upcoming year and strategies are created to accomplish these goals. http://smallbusiness.chron.com/perform-swot-analysis-5050.html https://www.mindtools.com/pages/article/newTMC_05.htm BRANDING Handbook

16. Group exerciseCreate a SWOT analysis

17. Marketing Plan BRANDING Handbook Module 2. in details

18. Whydoweneed a marketing plan? http://www.ccmarketingonline.com/why-do-i-need-a-marketing-plan/ Somestatistics: https://www.hubspot.com/marketing-statistics https://blog.hubspot.com/marketing/visual-content-marketing-strategy

19. Business Models Business ModelCanvas Definition The Business Model Canvas was proposed by Alexander Osterwalder based on his earlier book: Business Model Ontology. It outlines several prescriptions which form the building blocks for the activities. It enables both new and existing businesses to focus on operational as well as strategic management and marketing plan. https://www.youtube.com/watch?v=dhQh-tryXOg https://www.youtube.com/watch?v=434HUjsxfYw&t=105s

20. Casestudy

21. What do you take home with you?

22. Thankyou for yourcooperation!