Orlando, FL July 9-12, 2013

International Sales and Marketing Ed Cummins Orlando, FL July 9-12, 2013

Organization • Sales • Accessories • Bulk Oil and Lubricants • Battery • Tires • MagnetiMarelli • Wholesale • Marketing • Vehicle Off Road (VOR) • Express Lane

Sales & Marketing, Market Management and Product Development

MOPAR Intl. Team Graz Engineering Purchasing Marketing & Sales Product Planning Homologation

MOPAR Intl. Accessory Process

LATAM Parts Sales by Portfolio* $USD (M) * The data displayed represents the outbound sales to the markets +2% +6% +46%

Accessories Sales

Motor Oil and Lubricants • Global contract with Shell has been signed • A program for LATAM consisting of bulk, drum and packaged oil needs to be implemented • There needs to be a focus on expansion through competitivepricing and conquest as well as support Express Lane

Battery • An OES Interstate and Exide Battery Program was launched for LATAM in 2012 • Batteries are competitively priced • Programs need to be developed for markets which have local governmental regulations that restrict battery importation

Tire Program • Tire orders must be coordinated through the Latin America Regional Office and the MOPAR International group prior to submitting an order in the system • The tire program will increase service center profitability and reduce chances of competitor conquest of your service business.

Magneti Marelli • Contract with Magneti Marelli “All Makes” has been finalized • Timing on LATAM launch needs to be scheduled • Magneti Marelli program to drive the competitive wholesale business and Express Lane for “allmakes” products

Wholesale

Wholesale Objectives • Provide competitive pricing • Enable dealers expand their business into alternate wholesale channels • Help dealers capture larger share of lucrative “older cars (un-retained customers) market” • Support dealers “own their territory” by becoming preferred source for genuine Mopar parts • Assist dealers with “best parts wholesale practices” • Increase Mopar brand global value and recognition • Provide volume-based quotations to assist dealers in successful bids for large tenders (government, fleet, etc.) • Support dealers with promotional marketing materials and visual assets

2012 Marketing Accomplishments • Utilized 75th Anniversary to promote brandawareness globally. • Grew digital infrastructure thru social, Mopar.com improvements, and OwnerConnect.com – all supporting brand awareness & sales growth. • Expanded Customer Relationship Management (CRM) capability with new database, new services, new creative, and new programs. • Doubled our merchandising program and launched retail fixtures, furniture, signage, and graphics to support a richer in-dealership experience.

2013 Marketing Goals

2013 Marketing Priorities

What is a VOR (Vehicle Off Road)? A Vehicle Off Road order (VOR) is because the vehicle involved is nonoperational and off road due to a powertrain component, or safety related component or Customer Dissatisfaction(Buyback).

International VOR Reporting Process

No appointments and while you wait service • A dedicated Express Lane Service Advisor and Technician(s) • Cycle time for service consistently below 30 minutes per vehicle • Thorough, complete anddocumented vehicleinspection • Vehicle review with owner before service completion • Express Lane open during normal service business hours

Typical Express Lane Results

Express Lane Five Steps

Express Lane Enrollments

International Sales and Marketing Ed Cummins Orlando, FL July 9-12, 2013

Orlando, FL July 9-12, 2013