湖南梦洁家纺股份有限公司

1. MENDALE 湖南梦洁家纺股份有限公司 走进我们

2. who we are 1 what we want to do 2 how we do 3 目 录 CONTENTS company's future 4 company's culture 5

3. 11 who we are what we want to do how we do company's culture company's future First • company introduction who we are

4. | COMPANY INTRODUCTION 5 who we are Hunan Mengjie Textile Co.Ltd . started in 1956 , the main business of the company is the research and development , design , production and sale of household textiles mainly engaged in bedclothes . what we want to do how we do company's future company's culture 2012 Set up the“love in family”foundation 1956 MENDALE founded 1990 Industry-leading import CI program 2003 The establishment of the HUnan Mengjie New Material Co.Lt 2005 Set up holding subsidiaries 2009 Enter the filed of e-commerce 2010 Successful listing of primary and medium-sized boards in Shenzhen Stock Exchange

5. | THE COMPANY STRUCTURE 董事会 9 who we are what we want to do 特许授权合作伙伴 法务部 how we do 总经理 company's culture company's future 市场部 经理 湖南梦洁新材料科技有限公司 湖南梦洁家纺股份有限公司 市场部 品质部 采购部 综合部 财务部 测试部 质量监督部 客服事业部 研发部 售后中心 人材管理系统研发部 生产管理系统研发部 销售管理系统研发部 线上产品推广研发部 新概念产品研发部 售后部门① 售后部门② 售后部门③ 国内事业部 海外事业部 人力资源部 综合部

6. 11 who we are what we want to do how we do company's culture company's future second • Business philosophy what we want to do

7. | BELIEF OF ENTERPRISE who we are 12 what we want to do how we do company's culture company's future Belief of enterprise corporate values view of talent our glory is achieved in love - based efforts .We firmly believe that while focusing on home textile , more humane , life - oriented care of life is integrated into every product , permeating into every aspect of the enterprise , passing to thousands of families ,It expresses and realizes the broad meaning of " dream and love in the family " , and is committed to influencing the family of the world and establishing a good family and harmonious society . Mengjie advocate "servant leadership": the foundation of leadership is not power, but authority, authority is established on the basis of love, service and sacrifice. We encourage and hope that employees have good character, excellent professional knowledge and superb skills. We respect the uniqueness of every employee, I believe everyone able and willing to play the greatest potential within the continuing love and energy, bring success to both individuals and businesses

8. | our honor 14 01 In 2002 , the State Administration for Industry and Commerce recognized the trademark "Mendale " as " China Famous Trademark " , and the State Administration of Quality Supervision determined that " Mengjie " was " China Famous Brand " In March 2016, China textile industry brand index list released, many enterprises have become Internet users favorite brand, mendale become a monthly industrial brand index Chinese brand list. 04 02 In 2005 , Mengjie won the " China Famous Brand " and won the " Hunan Quality Management Award " In 2006, Mengjie bedding was named national Mianjian products. Currently Mengjie products include embroidery kits, sewing kit, was the core, blankets, mattresses and other accessories Home Furnishing 8 categories, more than 2600 varieties 03

9. 18 Third • main product • product overview How we do

10. | PRODUCT OVERVIEW 19 我们是谁 我们要做什么 我们怎么做 未来计划 财务与融资 梦洁家纺 At present , the products of the company mainly covered embroidery kits , quilted sets , quilt cores , blankets , mattresses and other household ornaments , and more than 2600 varieties .

11. | MARKETING OF PRODUCT 20 我们是谁 我们要做什么 我们怎么做 未来计划 财务与融资 Mobile phone APP Computer client Stores,shopping malls Mengjie successfully constructed a marketing network with a special and sound chain management mode , which is the main body of the national large - scale shopping mall and the franchise store . At present , the company has 852 stores nationwide , 8 10 counter - cabinets , with a business area of 1.3 million square meters , the strong marketing network is in the leading position of the industry . when the flagship store was in the platform in june 2012 .During the year of operation , the sales doubled , from the original monthly sales volume of 10 - 150,000 to the current monthly sales of 300,000 - 400,000 , becoming the home textile TOP3 merchant .

12. | PART OF OUR PRODUCT 23 我们是谁 我们要做什么 我们怎么做 未来计划 财务与融资

13. 25 Fourth • company brand strategy • R&D Company's future

14. | SHORT-TERM PROFIT PLAN 27 who we are 梦洁 MENDALE what we want to do MengJie in a comprehensive, pragmatic brand strategy, create a "Meng Jie", "Mei", "baby Meng Jie", "Meng Jie",for "mattress", "plain aesthetics" 6 brands, with rich layers of product style and unique brand positioning in the market, become an independent school. In recent years, in the overseas expansion of 9 large scale Home Furnishing brand, Mengjie developed rich Home Furnishing ancillary products, covering the multi-level market demand, establish the textile industry benchmark how we do company's future 寐 平实美学 company's culture 梦洁宝贝 觅 梦洁床垫

15. | R&D OF PRODUCTS 29 overseas brand In Paris, Milan, Beijing, Shanghai and other international trend, Mengjie building a large R & D center and research resource center, keen to capture the global trends of textile, condensed many international top designers and design elite wisdom, give each product originality life connotation. In Paris, Milan, Beijing and Shanghai, all of the international trends, Mengjie building a large R & D center and research resource center, keen to capture the global trends of textile, condensed many international top designers,which aims tomake each product have great originality life connotation. production engineering

16. 32 Fifth • public welfare undertaking company's culture

17. | PUBLIC WELFARE UNDERTAKING 36 50 25 public welfare undertaking 15 10 。

18. | PUBLIC WELFARE UNDERTAKING Mengjie public welfare, launched from the last century in 80s, has continued to promote the "Mengjie holdS up a piece of blue sky of love for child" and" learning to love, protecting home "and a series of disaster relief, education, environmental protection,character and love for Mengjie activities. The World Association of sleep medicine in China only cooperation the enterprise, and to fund China women's development will jointly set up a" love in the family foundation, aims to promote good sleep culture" and "family virtues, personal morality construction”.For love and a perfect blend of beauty, Mengjie,which infinite stream of Art and life, is to join the global love family, to create a new style of art home furnishing! →

19. | SUMMARY While the company has made outstanding achievements , and will combine human feelings into brand culture , and share the attitude of living with the heart . It takes social responsibility as an important mission of the enterprise and tries to devote himself to education , charity and other public welfare activities . As always , it shoulders to carry the home textile standard pole flag , guide the developmentof industry healthy. Mengjie products have a unique design language to convey a loving home life philosophy. The company adhere to the user as the center, with "love, beauty, health" as the standard, is committed to the development of high-tech products. The translation as "MENDALE" refers to Mengjie relentless pursuit of excellence in product quality, adhere to provide the high standard materials and fine craftsmanship.

20. THANK YOU FOR YOUR LISTENING MADE BY：IRENE