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Digital marketing is a deceptively simple term that dupes many people. Although it is a relatively new form of marketing, many companies have made the transition to digital marketing and many more will follow suit in the next decade.
Despite the vast amounts of information about digital marketing, there are still lies circulating around about the methods, channels and ROI of digital marketing. As a result, people miss the vast opportunities available to them through digital marketing.
This blog attempts to expose some eminent and common lies related to digital marketing so that people can reach their business goals sooner in 2016.
Debunking digital marketing for 2016 and beyond It is easy for marketers to be misinformed about digital marketing practices. The conflicting views about digital marketing trends and the lack of information to back up statements make this very confusing for everyone concerned.
A survey conducted by Adobe: Digital Distress revealed that 52% of marketers (in a poll of 1000) lacked confidence in their digital marketing skills. When the pressure is so great to show digital marketing ROI, only 9% of respondents were confident enough to say their digital marketing strategy was working.
Perhaps the biggest obstacle to debunking digital marketing myths is the way decision makers measure marketing ROI. Linking digital marketing to financial performance may just be the biggest myth of them all.
Digital marketing is not a ‘one time capital project,’ and measuring the ROI may not reveal the true value that digital marketing is bringing to the company.Nevertheless, here are some of the most prevalent digital marketing lies people should dismiss in 2016…
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