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Inspirational Government Websites/Web pages

Inspirational Government Websites/Web pages. By Miranda Loney March 15, 2012. What I think makes a government website great!. Some people say government websites are boring……. Can you believe these websites/web pages were made by government departments?. The White House.

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Inspirational Government Websites/Web pages

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  1. Inspirational Government Websites/Web pages By Miranda LoneyMarch 15, 2012 What I think makes a government website great!

  2. Some people say government websites are boring…… Can you believe these websites/web pages were made by government departments?

  3. The White House http://www.whitehouse.gov/winning-the-future/interactive-budget

  4. NASA http://www.nasa.gov/externalflash/nasacity/index2.htm

  5. OK… I hear you!It may be a little unreasonable to expect you make a website like NASA or the Whitehouse. (but they did inspire you, right?) But how about these?

  6. Australian Trade Commission http://www.austrade.gov.au/

  7. Lincolnshire County Council http://www.lincolnshire.gov.uk/

  8. You probably agree that these government sites are great…. But what exactly is it that makes them great?

  9. Culture.tw http://culture.tw/

  10. Here is my hypothesis(used on culture.tw): • Clear aim (that you can state in one sentence) • Clear target audience • Great design (i.e., beautiful, fun, inspirational) • Super easy to understand the organization • Trust (manifested by clear accreditation, accuracy of information, etc.)

  11. What the RDEC survey said: • Accurate information • Ample information • Good search • Correct English • Links • Clear navigation • Organization • Customer services • Design • Interactive

  12. Clear aim • Clear target audience • Great design • Super easy organization • Trust • Accurate information • Ample information • Good search • Correct English • Links • Clear navigation • Organization • Customer services • Design • Interactive

  13. Nasa Home and Cityhttp://www.nasa.gov/externalflash/nasacity/index2.htm • Aim: - Promote the activities of NASA. - Tell US citizens that space exploration is worthwhile spending tax payers’ money on as the results will directly affect their lives. • Target audience: - US citizens • Design: - Wow … yes, innovative, simple, inspirational, genius… ✓ • Super easy to understand organization: yes ✓ • Trust: - Well, its clearly a NASA site! ✓

  14. The White House Interactive Budgethttp://www.whitehouse.gov/winning-the-future/interactive-budget • Aim: - Explain the US 2012 budget allocation clearly and simply ✓ • Target audience: - US citizens ✓ • Design: - Definitely beautiful, fun, inspirational ✓ • Super-easy –to understand organization: - Who could make the budget THAT simple!✓ • Trust:

  15. More about aim: • What do you (your government unit) want to tell your target audience? • What does your target audience want to know? (Simply in one sentence) With a perfect government the answer would be the same!

  16. More about international target audiences for Taiwan websites: Journalists Scholars Businesspeople Citizens Tourists Residents

  17. More about design: You need to hire a designer stupid! Images Color Lines Spacing

  18. More about super easy to understand organization: Menus:

  19. More about trust: • Who you are (your department), is clearly stated • Information is updated. Information is accurate • Some designs suggest trustworthiness • (Language is correct.)

  20. More about trust: Who you are (your department), is clearly stated Information is updated. Information is accurate Some designs suggest trustworthiness (Language is correct.)

  21. More inspiration: • http://www.yoursingapore.com/content/traveller/en/experience.html • http://www.utah.gov/index.html

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