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Plan for successful PR

Plan for successful PR. Hilary Briggs Public Relations Officer District 71. The Challenge!. Current members: 7,000 Estimated churn (40%): 2,800 For 10% growth: 700 New members required: 3,500 pa Guests required (1/3 convert) : 10,000 pa

jesse-burnett
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Plan for successful PR

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  1. Plan for successful PR Hilary Briggs Public Relations Officer District 71

  2. The Challenge! • Current members: 7,000 • Estimated churn (40%): 2,800 • For 10% growth: 700 • New members required: 3,500 pa • Guests required (1/3 convert) :10,000 pa • PR touches req’d(1% read/hear): 1M pa • For action (typically 7 touches): 7M pa

  3. How? - Example • Articles (4/mth, 50k views each): 2.5M • Local media (25 clubs, 4/yr, 10k views): 1.0M • Word of mouth (7k, talk to 1/day): 2.5M • Networking (1k speak to 30/wk): 1.5M • Total: 7.5M

  4. How? Go for guests directly… Use the things which seem to work most consistently: • Website: 2 guests/mtg (2x25mtgsx250 clubs) : 12,500 • Bring a guest: (7k membs – bring 1-2 guests pa) : 10,000

  5. Building the PR network Public Members Committee VPPR Area Govs “Experts” STORIES SUPPORT ADG Media D71.org Partner Orgs Target groups PRO

  6. My request to you… • Key PR contact person/Division • Success stories • “Experts” (e.g. on web/social media/networking)

  7. The Challenge! – by club • Current members: 30 • Estimated churn (40%): 12 • For 10% growth: 3 • New members required: 15 pa • Guests required (1/3 convert) :45 pa • PR touches req’d(1% read/hear): 4,500 pa • For action (typically 7 touches): 31,500 pa

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