Novia Investigations: A Plan for Successful Market Competitiveness

1. Novia Investigations: A Plan for Successful Market Competitiveness April 27, 2010

2. Description of the Problem SWOTANALYSIS Strengths Experience Knowledge Accreditations Leadership Weaknesses Business Plan Presence Marketing Competitive advantage Issues associated with the startup of Novia Investigations were studied and determined through the creation of a SWOT Analysis. Opportunities Niche target market Business development Networking Threats Competitors Market Demand Economy

3. Description of the Interventions Three interventions were proposed and implemented to aid in start-up problem solving. • Craft a functional business plan/mission statement that will serve as a roadmap to guide all future business relationships. • Create effective branding that will increase presence and outreach in the legal community and build relationships. • Construct a clear marketing strategy and begin a vigorous marketing campaign that will provide desired exposure.

4. Thesis Objectives Objective One: Within eight months of the creation of the business plan, the understanding of the goals and mission of Novia Investigations will improve significantly for employees and management. Objective Two: Within six months of implementation, presence and outreach in the legal community will increase significantly through the creation and use of branding and other marketing tools utilized by Novia Investigations. Objective 3: Achieved through various identified marketing methods, the management of Novia Investigations will receive initial contact communications from three potential clients within six months of implementation.

5. Mission Statement “Novia Investigations exists to provide superior performance to its clients in the area of investigative services and criminal consulting. We strive to achieve results that meet or exceed our clients’ expectations and industry standards at a reasonable cost.” Three guiding principles: Professionalism Trustworthiness Accountability

6. Brand Development

7. Recommendations Craft a functional business plan that will serve as a roadmap to guide all future business relationships. • Fine-tune business plan • Evaluate mission plan • Distribution Create effective branding that will increase presence and outreach in the legal community and build relationships. Continue branding efforts Increase networking campaign Construct a clear marketing strategy and begin a vigorous marketing campaign that will provide desired exposure. • Hone on-line presence • Continue announcement mailings Identify a niche market in the legal community through target marketing that will increase revenue. • Professional organizations • Speaking engagements • Social networking

8. Future Research As Novia Investigations continues to grow, it would benefit from retaining professional services to increase exposure. • On-line marketing company • Campaign management • Online marketing processes • Proper utilization of website • Executive coaching • Work style • Personality traits • Environment