How to do Business in France & Italy

1. How to do Business in France & Italy April 16 – 20 , 2007

2. USA / EU Comparison

3. US Export partners Exports Total All Merchandise : in thousands ($ USD) Sources : US DOC

4. Florida Exports Exports from Florida : in thousands ($ USD) Sources : US DOC

5. Investments from Europe to Floridabetween 2003 to 2006 Sources : LocoMonitor –OCO Consulting

6. Investment by sector of industryfrom Europe to Florida between 2003 to 2006 Sources : LocoMonitor –OCO Consulting

7. Investments from Florida to Europebetween 2003 to 2006 Sources : LocoMonitor –OCO Consulting

8. Investment by sector of Industryfrom Florida to Europe between 2003 to 2006 Sources : LocoMonitor –OCO Consulting

9. Top 10 investors Top 10 leading Florida investors companies In Europe 15 between 2003-2006 Top 10 leading European investors companies In Florida between 2003-2006 The Foundry Sun Capital Partners Office Depot Burger King Carnival Fresh Del Monte Produce B/E Arospace Vurv Technology MPS Group Logo Design Works Hilton Hotels – UK HSBC – UK Air Liquide – France Deutsche Post – Germany IKEA – Sweden Phoenix X-ray Systems – Germany Gammerler – Germany Aldi Group – Germany Jean Niel – France SICC - Italy Sources : LocoMonitor –OCO Consulting

10. France

11. Overview • Capital : Paris • Population: 62.3 millions • Official language : French • Total area : 260,558 sq mi (slightly less than the size of Texas) • 5th world economy (GDP) • 2nd largest population in the European Union • 22 French regions • Currency: Euro

12. Florida’s20 Topmerchandiseexportsto France in 2006 Sources : US DOC

13. Florida Trade to France Sources : US DOC

14. French Clusters

15. 2007 Trade shows in France Paris air show Date: 18JUN 07 – 24 JUN 07 The extent of the exhibition areas, the variety of equipment presented and increasing number of international exhibitors confirm its standing as the world's leading Air and Space Show. Venue: Paris Le bourget www.paris-air-show.com/en/ Cannes International Boat Show Date: 12-SEP-07 to 17-SEP-07Luxury pleasure boat show Venue: Port de Cannes, Cannes, France www.cannesboatshow.com Grand Pavois La Rochelle Date: 19-SEP-07 to 24-SEP-07Show of equipment and services ranging from water sports through surfing, water skiing, and diving technologies, to charters, motorboats, and luxurious yachts. Venue: Grand Pavois, La Rochelle Francewww.grand-pavois.com/ Salon de la piscine Date: 14-NOV-07 to 17-NOV-07International Swimming Pool show Venue: Eurexpo, Lyon France www.piscine-expo.com Futurallia Date: 6 JUN 07 – 8 JUN 07 Multi sector, SME companies – The Forum gives participants the opportunity to meet potential business partners through a schedule of B to B meetings. Venue: Poitiers, France www.futurallia.com

16. How to work with the French… • France’s regulatory environment is business friendly • Involvement of a Lawyer is not always necessary as in the US • French generally adopt a formal approach to business • Building relationship is important • Business meeting can often be organize during a luncheon • Be aware business decision can take times

17. Italy

18. Overview • Capital : Rome • Population: 58.9 millions • Official language : Italian • Total area : 116. 346.5 sq mi • 7th world economy (GDP) • 4th largest population in the European Union • 20 regions • Currency: Euro

19. Florida Trade to Italy Sources : US DOC

20. Florida’s20 Topmerchandiseexportsto Italy in 2006 Sources : US DOC

21. Italian Clusters Biotech/Pharma ICT Finance & Banks Mechanics/ Auto components Medical Equipments Aviation/ Aerospace

22. 2007 Trade shows in Italy M2M Machine to Machine Trade Show Date: 22 - 23 MAY 07 The synergy between Telecommunication and Information Technology - wireless technologies. Venue:Crowne Plaza Hotel, Milan, Italy www.m2mforum.com RichMach 2007 Date: 02-05 JUN 2007 RichMach is the only  Italian trade show that offers a complete showcase of products, technologies, processes and  instrumentation for analytical chemistry, biotechnology and the physical sciences. Venue: Fiera Milano, Milan, Italy www.fieramilanotech.it 47° International Boat ShowDate: 06 - 14 OCT 07 The number one boat show in the world. The luxury pleasure boat. Last year's show : 1,650 exhibitors displaying 2,200 boats, 430 of which in the water. This show now accounts for almost a fifth of global super-yacht sales. Venue: Exhibition Centre, Genova, Italy www.salonenauticogenova.it VON Italy 2007 Date: 26-27 SEPT 07 The Italian and Mediterranean event for VoIP and IP Communications with the Broadband Business Forum, the exclusive Conference and Expo meeting point for the broadband and wireless communication business sector. Venue: Rome Marriot Park Hotel, Rome, Italywww.vonitaly.com Telemobility 2007 Date: 14-15 NOV 07 Telemobility forum meets the international telematics and satellite navigation players. Venue: Monza Autodrome, Monza (Milan), Italy www.telemobilityforum.com

23. How to work with the Italians… • The first business approach is quite formal • You should address to Italian people by calling them with their family names preceded by “Signor” or “Signora”, or the right titles if you know they are “Architetto” or “Ingegnere” Please, note that “Dottore” or “Dottoressa”, can easily substitute “Signor” and “Signora”, and do not refer to a PhD person but are used for all graduates! • Dress smart and… possible Italian • Corporate hierarchy matters • Be prepared to be invited to a really nice restaurant and spend some time for your business luncheon…

24. Conclusions • Florida has one of the highest international profiles among US states, but the historical focus has been on trade with Latin America. • The State of Florida has become a key market for European manufacturers, but Florida is not getting an equivalent slice of Europe trade opportunities. • Investment trends between Florida and Europe are buoyant especially in Services, Life Sciences, and ICT sectors. Florida is becoming a knowledge economy • Europe cannot be treated like a federal United States; each market requires a different approach • Condition for US firms trading with EU are highly favorable due to: • Growth in Europe Economy • Favorable US Dollars/Euro exchange rates • Growth in Florida key sectors (Life Sciences, ICT, Transportation equipment…) • Europe is closer than some region like the West Coast Canada, South America • and we really like Americans!

25. How can we help The EFI Brussels is part of the international network of Enterprise Florida Our mission: • Attract foreign investment into Florida • Provide assistance toFlorida companies into our four keymarkets Assistance: • Provide you with the right contact at national or regional level (List of partners, multiplier contacts, companies introduction, services provider…) • Support your european trade mission • Facilitate your contact during a US or EU trade show Example: Bio conference in Boston, May 2007, « companies matching » program • Office space available to organize meetings in the capital of Europe • Provide local knowledge throught our local staff

26. Enterprise Florida Europe - Brussels EFI Brussels office cover: France Italy The Benelux CONTACT US Christelle Maffre – Director christelle.maffre@eflorida-Europe.com Maria Rosaria Bronzino - Deputy Director Mariarosaria.bronzino@eflorida-europe.com Tel: 011. 32. 2 554 1255