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Channel Opportunities & Challenges in the Cloud 2/4/11

Channel Opportunities & Challenges in the Cloud 2/4/11. Channel opportunities in the cloud. Facts:. Global cloud related spending by SMBs is expected to reach $95 billion by 2014. Worldwide SaaS revenue is expected to grow from $13.1 billion in 2009 to $40.5 billion by 2014.

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Channel Opportunities & Challenges in the Cloud 2/4/11

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  1. Channel Opportunities & Challenges in the Cloud 2/4/11

  2. Channel opportunities in the cloud Facts: • Global cloud related spending by SMBs is expected to reach $95 billion by 2014. • Worldwide SaaS revenue is expected to grow from $13.1 billion in 2009 to $40.5 billion by 2014. • Messaging & Collaboration is the fastest growing Cloud Service. • Largest single SaaS deal in 2010 was 2.1 million seat license purchased by Walmart.

  3. Channel opportunities in the cloud • Capitalize on the fastest growing IT market segment with opportunities across all market segments – horizontal & vertical • Primary indicators of opportunity • Distributed workforce • Growing/shrinking workforce • Expanding/cutting costs • Upgrade cycles • Collaboration beyond the corporate firewalls • Quick forming projects – project swarming • Operational disruptions exposing continuity challenges small businesses v. large large medium

  4. Channel opportunities in the cloud • Reinvent your business • Lower operational costs • Expand into new markets • Increase customer base • Stabilize revenue stream • Increase profit • Increase your brand and value add

  5. Channels used by smb’s to purchase cloud solutions challenge “routes to market study”, smb group, 2010 survey of 475 businesses

  6. Channel’s effectiveness in selling cloud applications depends on the application Opportunity high channel’s effectiveness low application breadth low high

  7. Challenges in the cloud

  8. Challenges in the cloud • Product selection and portfolio • Scope and size • Ease of use • Future proof – scale, upsell and mobility • Customization & service opportunities • Stickiness – operational touch points • Built from scratch for cloud – multi-tenant, cross browser support • Vendor Selection • Cloud commitment • Delivery track record • Channel commitment - billing control, branding options and service oppties • Avoid following the herd • Avoid market places

  9. Farzin Arsanjani HyperOffice Cloud Collaboration, Email and Mobility Solution farzin@hyperoffice.com www.hyperoffice.com

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