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This article focuses on the sustainable development of Club Atletisme Playas de Castellón as a model for promoting the values of athletics in terms of health, education, social integration, and performance. It discusses the project overview, organizational chart, sports area, volunteering, marketing and development, issues encountered, and future prospects.
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SUSTAINABLE DEVELOPMENT OF CLUBS‘C.A. PLAYAS DE CASTELLÓN’ AS A MODEL Bárbara Hernando Fuster & Alba Miralles Alonso April2, 2011
INDEX • INTRODUCTION OF “CLUB ATLETISME PLAYAS DE CASTELLÓN” INTO EAYLC • PROJECT OVERVIEW • ORGANISATION CHART • SPORTS AREA • VOLUNTEERING • MARKETING & DEVELOPMENT • ISSUES ENCOUNTERED • FUTURE PROSPECTS • WORKSHOP TASK!
2. PROJECT OVERVIEW • Clubs and sports schools are the basic organizational units of athletics. • Clubs are a key interface between the sport and its participants. • Clubs are an important resource for delivering all the educational-sports programs • Best way to promote the values of athletics: • Health • Education • Social integration • Performance • Aim of the project is: “Development of clubs as an organization that promotes the values that sports can offer and tries to make the most successful results at the national and international level in both men and women of all ages”
2. PROJECT OVERVIEW • Volunteering: • Total hours 908.5 • Team members: • Total number of people between18 and 28 years old 12 • Team Leaders • Alba Miralles • Barbara Hernando
ALBA MIRALLES BÁRBARA HERNANDO • What is your involvement in the project? • What problems you found when conducting the project? • How did you solve these problems?
3. ORGANIZATION CHART • Sports Area: “Maximum performance in all competitions since the promotion to the elite field with RFEA and FACV’s inputs” (Club’s Philosophy) AthleticsPrograms Elite Training Groups Organization of Competitions
3. ORGANIZATION CHART – SportsArea • Athletics Programs: Educational-sports programs promoting the sports values • Initial Athletics Programs (5-13 years) • Development Athletics Programs (11-13 and 13-15 years)
3. ORGANIZATION CHART – SportsArea • Athletics Programs: • INITIAL ATHLETICS PROGRAM (6-13 years) • Club’sSchool • 2-3 sessions/week 1-1.30h • Sports equipment • Competitions • Travels
3. ORGANIZATION CHART – SportsArea A) Athletics Programs: • INITIAL ATHLETICS PROGRAM (6-13 years) • Club’sSchool • Municipal School (8-16 years) • 2 sessions/week 1-1.30h • No sportsequipment
3. ORGANIZATION CHART – SportsArea A) Athletics Programs: • INITIAL ATHLETICS PROGRAM (6-15 years) • Club’sSchool • Municipal School • AthleticsSchool ‘Penyeta Roja’
3. ORGANIZATION CHART – SportsArea A) Athletics Programs: • INITIAL ATHLETICS PROGRAM (8-15 years) • School Club • Municipal School • AthleticsSchool ‘PenyetaRotja’ • AthleticsSeminars • Castellón-city • Castellón-province
3. ORGANIZATION CHART – SportsArea A) Athletics Programs: • DEVELOPMENT ATHLETICS PROGRAM -11-13 years: allevents • Searching sport performance • Childrenwithoutstandingphysical habilities - 13-15 years: specializing in oneevent • Specializationaccordingtohabilities • Makingallevents
3. ORGANIZATION CHART – SportsArea • Elite Training Groups: • Performanceprograms: - Higher training level focused on athletic results at national and international championships. - The club wants the maximum performance possible in all competitions after promotion to the elite level - Groups: • Jumps (long jump, triple jump, high jump) • Pole Voult • Throws • Sprint – Hurdles • Long distance – Walk • Combined Events
3. ORGANIZATION CHART – SportsArea • Organization of Competitions: • Competition and performance aspect: The aim is to encourage the competition aspect of athletics, and promote the city of Castellón at national and international level in order to spread the ‘Playas de Castellón’ brand. • Schools Athletics Journeys (Initial Athletics Programs Championships) • ProvinceAthleticsChampionships • Area Athletics Championships (Valencia Region) • National Clubs Championships (U16, U20 and Senior) • National Outdoor Championships (All the different ages) • European Clubs Championships (U20 and Senior) • European Cross-country Clubs Champsionship (U20 and Senior) • European Throw Winter Cup (U20 and Senior)
4. VOLUNTEERING • The aim is to fill human needs in the different areas that are part of an athletics competition by volunteers • The organization of the competition is divided into different areas, where volunteers perform their specific function • Our volunteers are usually: • Club’s athletes (coaches motivate their athletes to volunteer in competitions) • Students of Physical Education Courses • Family of club’s athletes • Coaches
Volunteers Functions MEDICAL SERVICES ACREDITATIONS PROTOCOL SUPPORT TO THE COMPETITION MANAGERS MARKETING MANAGEMENT ACCOMODATION TECHNICAL TRANSPORTATION PRESS & TV
5. MARKETING & DEVELOPMENT Department responsible for disseminating the athletics programs and the results of the club, and finding of new sponsors Important section because: • Best way of advertising for our sponsors, results and sports program • Attract new sponsors • Increase the number of kids applied
5. MARKETING & DEVELOPMENT • Broadcast Area: • Informative Booklet about the athletics school of the club • Web pages: • Spanish Athletics Federation: www.rfea.es • ComunidadValenciana Athletics Federation: www.facv.es • Club Atletisme Playas de Castellón: www.atletismecastello.es • E-mail: info@atletismecastello.com • Twitter: @atletismoplayas • Yearbook • Press (local, regional and national press) • Participation in the European Athletics Clubs • Conference (Frankfurt 2011)
6. ISSUES ENCOUNTERED • EconomicIssues: • Need for previous results for getting grants from public and private entities • Need for good coverage in the local media through the activities • VolunteerRecuitmentIssues: • Needlots of volunteersfortheorganization of nacional and internationalcompetitions • Lost talent: • The municipal school is not focused in sports performance. The children in this program could go unnoticed by the club. It’s very important the communication between school monitors and club coaches. • Monitors selection: • Lack of people skilled in athletics and has qualities as an educator
6. FUTURE PROSPECTS Complywith CLUB’S PHILOSOPHY Making the most successful results at the national and international level in both men and women of all ages
¿AnyQuestion? ¡It’s time to the Workshop Tasks!
WORKSHOP TASK 1 • Develop a athleticsprojectwhichpromoteathletics in yourcommunity and increasethenumber of kidsdoingathletics • What actions would you take to carry out the project in your city/town? • Whatproblems do youexpecttofind? *Example: athleticsschool, summerschool, etc.
WORKSHOP TASK 2 • Organize the volunteers in a national championship. You have to think about: • How many volunteers you need to achieve a successful organization of competition? • How do you spread the volunteers in the different tasks? • What facilities/material do you need for the volunteers?
THANK YOU!! Bárbara Hernando Fuster & Alba Miralles Alonso August, 2014
Bárbara Hernando Fuster & Alba Miralles Alonso August, 2014