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Plan O gram

Plan O gram. What is In-Store Merchandising?. Is the creative handling and presentation of products designed to increase visibility to induce offtake, consequently move the products from the store shelves to the consumer’s shopping basket.

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Plan O gram

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  1. PlanOgram

  2. What is In-Store Merchandising? Is the creative handling and presentation of products designed to increase visibility to induce offtake, consequently move the products from the store shelves to the consumer’s shopping basket. Planogram is considered as a tool in visual merchandising. The rules and theories for the creation of planogram are set under the terms of merchandising.

  3. Competitive Information

  4. Our competitors

  5. DISPLAY LOCATION DISPLAY LOCATION SECURE HOT SPOTS!!! (Determine flow/volume of consumer traffic) SECURE HOT SPOTS!!! (Determine flow/volume of consumer traffic) TRAFFIC FLOW

  6. Implementation Guidelines Variant Sequencing • Arrange the products from 200g to 800g (smaller to bigger pack size) Price Markings • Always make sure that the price is located on the price marks and on the product. • It’s the promodisers responsibility to put pricemarks.

  7. Implementation Guidelines • Shelf Positioning • Product must be positioned at eye level • Always apply the blocking style of arranging the products

  8. BLOCK STYLE Occupy all levels with GNFC products. Place the 400 g. size at eye level, place the 1Kg. at the last level and the 200 g. at the top

  9. SEMI-BLOCK STYLE For displays with only two levels, occupy one variant per level and place all sized for each variant beginning with the smallest from the left. 2-Level Semi-block style Place the most selling variant at eye-level or on the first level. Allocate bigger facings for the fast moving size

  10. ONE-LEVEL DISPLAY Normally found in groceries and mini-marts. Study which variant and sku sells more and adjust facings accordingly. 1-Level only It is important that all pack sizes are made available. Always secure eye-level portion.

  11. HORIZONTAL DISPLAY

  12. TABLE TOP DISPLAY RACKS

  13. STAND ALONE DISPAY RACK

  14. Implementation Guidelines • Shelf Positioning • Product must be positioned at eye level • Always apply the blocking style of arranging the products • Always place Golden products beside Quaker • Always aim to secure at least 2 levels for merchandising our products • Shelf Facings • Allocate more space for the faster moving variant and pack size. • Shelf facings should reflect market share standing.

  15. Thank you

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