1 / 11

Elements of a Good Visual & Audio Commercial

Elements of a Good Visual & Audio Commercial. WRI330 Hamza, Kenny, Kevin, Mateuesz, Richie. Videotaped Group Presentations. Presented in week 12 20 minutes (four minutes per member) Link to a consistent element. Introduction. Topics Television Commercials Creativity Audio

jett
Download Presentation

Elements of a Good Visual & Audio Commercial

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Elements of a Good Visual & Audio Commercial WRI330 Hamza, Kenny, Kevin, Mateuesz, Richie

  2. Videotaped Group Presentations • Presented in week 12 • 20 minutes (four minutes per member) • Link to a consistent element

  3. Introduction • Topics • Television Commercials • Creativity • Audio • Applying These Elements

  4. Television Commercials • (Attractive, Effective & Sell to audience). • Repetition – Slogan • Economy / Simplicity • Know your target audience • Appeal • Example: Axe Bodyspray

  5. Creativity • Entertainment value (sitcom style) / Humour • "Outside of box" thinking • Going against conventions • Cliches • Twisted element (Vim commercial)

  6. Audio Advertisements • Image Without Visuals • More Vulnerable to Impatience • Economy and Simplicity • Repetition and Catchy Slogans • Dialogues, “Pitch” to Audience • Example: Bay Bloor Radio

  7. Audio Advertisements • Television and Radio – Coordinating Campaigns • Example: Bell Canada – Frank and Gordon • Memorable Characters • Sound Effects

  8. Audio Advertisements • Memorable Advertising • Example: Spence Diamonds • Word-of-Mouth Effectiveness • Application to other Aural Mediums • Descriptive, Use Sounds, Consistent Flow • Encode Both Visually and Aurally

  9. Applying These Elements • Adidas ad – Gilbert Arenas • All discussed elements can apply • Not a checklist of ideas • Pick and choose your elements

  10. Applying These Elements • Best commercials only use few elements • Example: Adidas - Simple, slogan, consistent, -Link together through similar art style -Different athletes, different stories, same style.

  11. Recap • Television • Creativity • Audio • Applying These Elements • Contact: 330commercials@gmail.com • Info & Powerpoint will be posted on PB Wiki by next Monday

More Related