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Learn ENGLISH WITH THE BRITISH COUNCIL

Learn ENGLISH WITH THE BRITISH COUNCIL. Introduction Scope of the service Product Launches Price Model Strategy. English with the British council. Learn English with British Council is a language learning tool facilitated via SMS.

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Learn ENGLISH WITH THE BRITISH COUNCIL

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  1. Learn ENGLISH WITH THE BRITISH COUNCIL

  2. Introduction • Scope of the service • Product Launches • Price Model • Strategy English with the British council

  3. Learn English with British Council is a language learning tool facilitated via SMS. • The service is a result of collaboration between zMessenger& The British Council. • Launched in 2011 July. Introduction

  4. Grammar Sentence Usage Synonyms / Antonyms Translations in Sinhala or Tamil Language. Scope of the Service:

  5. a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office. Push SMS: General English messages such as learning tips, interesting facts, collocations, idioms and expressions and vocabulary. Ex: a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office.

  6. Fill In the Blank. Yesterday we ____ wimming. Answer: ENG <space> (A) went (B) have gone (C) were going. Pull SMS Multiple choice questions including odd one out and gap filling. Ex: Fill In the Blank. Yesterday we ____ swimming. Answer: ENG <space> (A) went (B) have gone (C) were going.

  7. Conversational English Conversational Push Sentence translations in Sinhala or Tamil: Ex: Message: Where's the hospital? = Ro:halakoheda? Conversational Pull Question: Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. = pæni. Seenipænirasayi. Where's the hospital? = Ro:halakoheda? Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. = pæni. Seenipænirasayi

  8. Congratulations. You are performing well. Text ENG INT to upgrade your level from Elementary to Intermediate. result is 10/12. Reply messages with answers followed with explanations. Ex: Well done! Use Past Simple to talk about single, completed events in the past. Performance report every 12 days. Well Done! Your results for learn English with the British Council is 36/42 Reply Messages:

  9. Elementary Level Intermediate Level Advanced level Subscriber level upgrade or degrade will be happen in 3 circumstances. Voluntary request by the subscriber 2. Once the syllabus for a particular level is completed 3. Performance level exceeds the minimum required level (Only a suggestion will be sent) Three Levels:

  10. Message sending Pattern Above Question pattern continues over the month.

  11. Product Launches

  12. Currently available with Dialog & Etisalat • Mobitel to be join in the near future • 20,000 total Subscribers at present - Dialog 13,000 , Etisalat : 7000 • Pricing

  13. From Operator: BULK SMS , OBDs, E flyers, Leaflets , Website, Facebook & Digital Media From the British Council : Free General English Course at the Launch Worth 34,200 Rs. Free Library Memberships Work Shops Marcoms

  14. Sample Leaflet & an E-FLYER done BY dIALOG

  15. OPERATOR WEBSITE AND SOCIAL MEDIA http://www.britishcouncil.org/srilanka-projects-learn-english-at-the-touch-of-a-button.htm

  16. Awards BC English Won an award at E Swabhimani 2012 under National Best E Learning & Education.

  17. PR Coverage by the British council and Zmessenger

  18. Service can be activated by any basic phone user. Individual Evaluation. Content is available on different levels of difficulty – Makes the service suitable for people with different levels of English Knowledge. Localized Content & Periodical supervision from Experts at the British Council. Marcom Support from the British Council. Product Expansion : IVR - To be introduced in November. Strategy

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