The Final Task

2. The Final Task

4. The Legal Issues • Personal Data • Freedom of Information • Computer Crimes Ethical Issues - Use of Cookies - JW Ethics Front Page Title Name Introduction Appropriate Images Jack Wills Privacy Policy - What can JW learn from PS3 and Billabong? • Operational Issues • Billabong Hackers • The indirect financial impact, brand loyalty and trust. • Operational Issues • PS3 Hackers • The direct financial impact

5. The Legal Issues

6. The Hong Kong Personal Data Ordinance In 1996, the Hong Kong authorities, after consulting the business community, the public, and many trade organizations (including the Hong Kong Direct Marketing Association) put into effect a law to keep a fair balance between legitimate commercial needs and personal privacy protection. The Personal Data (Privacy) Ordinance (Hong Kong Law Chapter 486) was brought into force on December 20, 1996. The purpose of the Ordinance is to protect the privacy interests of living individuals in relation to personal data. What sort of information is it appropriate for JW to find / store? Create a sample information gathering sheet for JW. Provide examples of why some questions are inappropriate. http://www.privacy.com.hk/privkita.html

7. Describe the situation in HK compared to UK, should we adopt a more ‘Western’ approach? Justify….. Freedom of Information In the UK- Freedom of Information Act 2000 This provides individuals or organizations the right to request information held by a public authority. They must reply within 20 days. Dear Department for Education, I would like a list of all educational institutions offering A-Levels within the UK. Ideally the information would be contained within an excel spreadsheet. The information I am looking for is (ideally, the column headings): • Name of Institution • Specialist status (If Any) • L o c a t i on / Tow n • Pupil Numbers • Number of Pupils Achieving ABB results or • Above in 2011 Results It may be that you do not have information in exactly this form, or in a single spreadsheet. Please feel free to phone me to say what information you do have, and in what form, because that may suffice. Many Thanks Code on Access to Information 1995 Fu King-wais a researcher at the University of Hong Kong’s Centre for Suicide Research and Prevention Fu asked the MTR Corporation for figures on the number of suicides and attempted suicides at MTR stations without screen doors in 2006. When they rejected his claim he asked the Environment, Transport and Works Bureau and was again turned down. In January 2007 the ombudsman ruled that they should hand over the information, but it took until late 2008 until he finally got hold of the data. http://www.scmp.com/news/hong-kong/article/1119790/ombudsman-review-hong-kong-freedom-information-laws

8. Computer Crimes Ordinance Makes it unlawful in HK against certain activities using computers, such as hacking into other people’s systems, misusing software or helping a person to gain access to protected files on someone else’s computer. http://www.infosec.gov.hk/english/ordinances/corresponding.html

9. Ethical Issues

11. Cookies • There are a number of different reasons a website might use cookies. Most sites use them to collect demographic data about the viewers. They look at how long you stay on their website, how often you come, and which pages you look at while you do. This can help companies refine their marketing strategies to meet consumer needs. For example, if you always visit the website after one a.m., and lots of other customers do too, they might launch a new ad campaign based on that information. • Another reason a website might use cookies is to offer you a personalized experience at the web site. The host server automatically assumes this is the first time you've visited the site if no cookies are present in your system. However, if the site deposits cookies on your hard drive, the host server knows you are a returning customer. You might have seen this before when you return to a website where you've made purchases in the past, and the header at the top says “Hello, Mr. Jones!” You may have wondered how they knew your name. It was the cookies they deposited on your system. Shopping websites may also make recommendations based on other purchases you've made from them in the past as the host server stores which pages you looked at and which pages you purchased from. Are They Bad? http://www.thiefware.com/cookies.spyware.shtml

12. JW Ethics • Do JW have a ‘Privacy Policy’? Is it clearly accessible? Do JW provide the option to ‘opt out’ of information sharing? Is this a simple process? • Do JW justify their reason for collecting personal information? • Do JW send correspondence to home address, personal email, social media? Do they have permission to do this? • Do JW communicate with their customers in an ethical way (Opinion)? • In JW Privacy Policy do they make you feel that your information is safe and secure? If no, how may this impact on customer relations? • Should JW ‘back up’ your information on a separate server? • Why might JW consider a ‘continuance plan’? (page 142) • Why might JW need to increase the sophistication of their technology? • Do JW send SPAM? • Does JW website have any pop-ups?

13. Operational Issues #1 http://www.technobuffalo.com/2013/01/25/sony-fined-400000-for-the-2011-playstation-network-hack/

14. Operational Issues #2 http://www.billabongbiz.com/phoenix.zhtml?c=154279&p=irol-privacypolicy