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Basic Computer Concepts What is Commerce?. Commerce , or doing business , is a negotiated exchange of valuable objects or services between at least two parties and includes all activities that each of the parties undertake to complete the transaction.
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BasicComputerConcepts WhatisCommerce? Commerce,ordoingbusiness,isanegotiated exchangeofvaluableobjectsorservices betweenatleasttwopartiesandincludesall activitiesthateachofthepartiesundertaketo completethetransaction. Commerceistheactivitiesofbuyingand selling. Ø Ø Transaction Process “Seller” TrendsandIssues-Ecommerce “Buyer”
BasicComputerConcepts DefiningE-Commerce (EC) Electroniccommerceisanemergingconcept thatdescribestheprocessofbuyingand sellingorexchangingofproducts,servicesand informationviacomputernetworksincluding theInternet. E-Commercecanbedefinedfromthese perspectives: Ø Ø communicationsperspectives businessprocessperspective serviceperspective onlineperspective v v v v TrendsandIssues-Ecommerce *PropertyofSTI Page2of14
BasicComputerConcepts OriginsandGrowth ofE-Commerce Electronicfundstransfers(EFTsorwire transfers):electronictransmissionsofaccount exchangeinformationoverprivatenetworks. Electronicdatainterchange(EDI):occurswhen onebusinesstransmitscomputer-readabledata inastandardformattoanotherbusiness. Ø Ø TrendsandIssues-Ecommerce *PropertyofSTI Page3of14
BasicComputerConcepts FeaturesofE-Commerce Technology UniqueofE-commerceTechnologyandtheir BusinessSignificance: isubiquitous hasglobalreach operatesaccordingtouniversalstandards providesinformationrichness isinteractive increasesinformationdensity permitspersonalization Ø Ø Ø Ø Ø Ø Ø TrendsandIssues-Ecommerce *PropertyofSTI Page4of14
BasicComputerConcepts AdvantagesofE- Commerce E-Commerce benefits to merchants: Increasesalesopportunitiesfortheseller Reduceoperationalcosts Increasepurchasingopportunitiesforthebuyer Providewiderangeofchoices Usethewebtotargettheirofferstoaniche market "Thestoreisalwaysopen!" Establishbetterrelationshipswithcustomers Lowcostinformationdistribution Increasedspeedtomarket Expandeddeliverychannels Globalexposureandreach ü ü ü ü ü ü ü ü ü ü ü TrendsandIssues-Ecommerce *PropertyofSTI Page5of14
BasicComputerConcepts AdvantagesofE- Commerce E-Commerce benefits to consumers: Convenience Informative Valuepresentedupfront:Demoandfree download Nolongwaittimes Easyflowandnavigation Searchcapabilities Engagingpresentation Constantupdates Easytobuy ü ü ü ü ü ü ü ü ü TrendsandIssues-Ecommerce *PropertyofSTI Page6of14
BasicComputerConcepts Disadvantagesof E-Commerce CostandJustification SecurityandPrivacy Lackoftrustanduserresistance Otherlimitingfactors û û û û TrendsandIssues-Ecommerce *PropertyofSTI Page7of14
BasicComputerConcepts MajorTypesof E-Commerce Marketrelationships § Business-to-Consumers(B2C) Business-to-Business(B2B) Consumer-to-Consumer(C2C) § § § Transaction Process B2B B2C C2B C2C “Seller” Business Business Consumer Consumer “Buyer” Business Consumer Business Consumer Technology-based § Peer-to-Peer(P2P) MobileCommerce(M-Commerce) § § TrendsandIssues-Ecommerce *PropertyofSTI Page8of14
BasicComputerConcepts B2BE-Commerce Electronicmeansforbusinesstobusiness interaction Examples: Ø Ø Onlinepurchasing Onlinesupplierintegration Onlineinformationservices v v v ØLargestformofe-commerce ØOthermodelshavedeveloped §e-distributors §infomediaries §B2Bserviceproviders TrendsandIssues-Ecommerce *PropertyofSTI Page9of14
BasicComputerConcepts B2CE-Commerce Electronicmeansforbusinesstocustomer interaction Examples: •onlineshopping •onlineservice •onlinetechnicalsupport Mostcommonlydiscussedtype Onlinebusinessesattempttoreachindividual consumers Ø Ø Ø Ø TrendsandIssues-Ecommerce *PropertyofSTI Page10of14
BasicComputerConcepts C2BE-Commerce Ø Ø Electronicmeansforcustomertobusiness interaction Examples: •Answeringtosurveys •Sharing/sellingcustomer’s preferences •Providingreviews,ratings, etc. TrendsandIssues-Ecommerce *PropertyofSTI Page11of14
BasicComputerConcepts C2CE-Commerce Electronicmeansforcustomertocustomer interaction Examples: Ø Ø •Onlineauctions(withintermediary?) •Onlineclassifiedads •Onlinecommunities ØProvideawayforconsumerstoselltoeach other ØConsumer: §preparestheproductformarket §placestheproductforauctionorsale §reliesonmarketmakertoprovidecatalog, searchengine,andtransactionclearing capabilities TrendsandIssues-Ecommerce *PropertyofSTI Page12of14
BasicComputerConcepts P2PE-Commerce Peer-to-PeertechnologyenablesInternetusers toshareresourceswithoutgoingthrougha centralserver Ex:Napster:usesP2Ptofindandshareonline music Ø Ø TrendsandIssues-Ecommerce *PropertyofSTI Page13of14
BasicComputerConcepts M-Commerce Wirelessdigitaldevicesenable transactionsontheWeb Usespersonaldigitalassistants(PDAs)to connect UsedmostwidelyinJapanandEurope Ø Ø Ø TrendsandIssues-Ecommerce *PropertyofSTI Page14of14