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E-Commerce. Onno W. Purbo onno@indo.net.id. Outline. E-Commerce Teori-nya .. Beberapa Isu Utama di e-commerce Akses WARNET. Tantangan Selanjutnya. Knowledge Management Distributed Knowledge Learning Organization Collaborative Learning Generation Lap. Filosofi Dasar.
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E-Commerce Onno W. Purbo onno@indo.net.id
Outline • E-Commerce Teori-nya .. • Beberapa Isu Utama di e-commerce • Akses WARNET
Tantangan Selanjutnya .. • Knowledge Management • Distributed Knowledge • Learning Organization • Collaborative Learning • Generation Lap
Filosofi Dasar • Rizki & pahala – sesuai dengan amal & ibadah. • Dunia elektronik mengeffisienkan amal & ibadah untuk orang banyak.
Strategi Perdagangan • Harga Bersaing • Mutu Tinggi • Ketepatan Waktu sampai ke Pasar
Sulit promosi & akses pasar ketimpangan persaingan dagang paperwork ekonomi biaya tinggi & birokrasi prosedur manual pasar kurang kompetitif Akses pasar mudah penilaian independent negosiasi & penawaran standard kemudahan permintaan produk baru. Alur informasi transparant pelayanan interaktif Tradisional vs Elektronik
Community Building • Aktif di mailing list • E-commerce@itb.ac.id • Mastel-e-commerce@egroups.com • Warta-e-commerce@egroups.com • Subscribe via: • *-subscribe@egroups.com • Responds responds responds • Rizki equivalent dengan kecepatan meresponds.
Produksi Informasi • Tulis artikel • Tulis buku • Terbitkan di: • Detik.com • Astaga!com • Kompas.com
E-commerce • Business-to-Customer (B2C) • Business-to-Government (B2G) • Business-to-Business (B2B) • 80% transaksi e-commerce.
Isu utama e-commerce • Payment Method • Certificate Authority • Internet Infrastructure • Tidak harus Web. • Dapat hanya e-mail. • Regulasi
Payment Method • Transaksi model ATM. • Pembayaran 2 pihak tanpa perantara. • Pembayaran 2 pihak dengan perantara. • Micropayment. • Anonymous Digital Cash.
Business-to-Customer • Biasanya Web.
Start e-Commerce Indonesia • http://www.telkom.net.id (CommerceNet) • IndosatCom • EDI Indonesia Luar Negeri • http://store.yahoo.com • http://www.ipservices.att.com/wss/ • http://www.wcom.net/commercehost/ • http://www.bbn.com/
Standard e-Commerce • Electronic Data Interchange (EDI) • Open Buying on the Internet (OBI) • http://www.openbuy.org (Microsoft) • Open Trading Protocol (OTP) • Sun, IBM, Oracle • Open Profiling Standard (OPS) • Socket Secure Layer (SSL) • Netscape • Secure Electronic Transaction (SET) • Visa & MasterCard
Electronic Data Interchange X.21 UN/EDIFACT
Example of EDI Message ST*850*00001 BEG*00*SA*EDI-9966***850816 TAX*5-6777867 N1*ST*THE CORNER STORE*09*0799332120001 N3*601 FIRST STREET N4*CROSSROADS*NY*10016 N3*900 EASY STREET PER*PD*JOHN JONES**TE*415-744-8666 ITD*01*03*2.000***10**30 FOB*CC*****OR DTM*002*851018 PO1*1*16000.00*LB*1.25000*QT*PN*100020167557 CTT*2*36000.00 SE*22*00001
Example of EDI Message ST*850*00001 BEG*00*SA*EDI-9966***850816 TAX*5-6777867 N1*ST*THE CORNER STORE*09*0799332120001 N3*601 FIRST STREET N4*CROSSROADS*NY*10016 N3*900 EASY STREET PER*PD*JOHN JONES**TE*415-744-8666 ITD*01*03*2.000***10**30 FOB*CC*****OR DTM*002*851018 PO1*1*16000.00*LB*1.25000*QT*PN*100020167557 CTT*2*36000.00 SE*22*00001 ASCII Text Message Easy To Transport via E-mail Easy to Transport via Internet Easy to Protect, say using PGP, PEM etc.
Allow The User to Connect To VAN & Internet
Tunneling & Create ExtraNet (Virtual VAN)
PGP / PEM for Added Protection
Major cost to move to EDI • Purchase EDI software. • Contract with a VAN service provider (or Internet). • Do the data analysis needed to map information from their application systems into the EDI standard format. • Do the programming required to create a file that can interface with EDI translation software.
Practical Implementation • W. Houser, J. Griffin & C. Hage, “Request for Comments: 1865: EDI Meets the Internet - Frequently Asked Questions about Electronic Data Interchange (EDI) on the Internet”, January 1996.
Strategi Umum • Do a competitive analysis and remember content is king • The name of the game is the domain. • Don't waste your time, do a timeline. • Respond, respond, respond • Go on the circuit
Contoh Offensive di Lapangan • Canada Indonesia Technology Network • wong-cilik@isnet.itb.ac.id
Canada Indonesia TechNet (CITN) • Objectives • Empower SMEs (Small Medium Enterprises) • Components • Education, Research, NGO, Gov’t • Canadian Funding • Contact • citn-ctn@itb.ac.id • citnjkt@ibm.net
Wong-cilik@isnet.itb.ac.id • Objectives • SMEs • Voluntary • Components • Salman, RCTI, Bank, Deptan • Contact • wong-cilik@isnet.itb.ac.id
Alternatif Teknologi • Wireless • Warung Internet Fokus pada Warung Internet