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IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE!

IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE!. October 2009. WHERE WE’VE BEEN -THE MASS MEDIA MODEL. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. WHAT IS SOCIAL MEDIA?.

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IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE!

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  1. IT’S AN ON DEMANDCONSUMER CONTROLLED WORLD OUT THERE! October 2009

  2. WHERE WE’VE BEEN -THE MASS MEDIA MODEL

  3. WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS

  4. WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS

  5. WHAT IS SOCIAL MEDIA?

  6. Discussion Boards/ Forums/ Chat Rooms • Clubs/ Groups/ Communities • Review/ Rating Sites • Direct Feedback (Solicited) • Blogs • RSS • Social Networks • Personalized Search (Tags or Search-Engine Powered) • Wikis and Other Collaboration Tools • Podcasts • Virtual Worlds • “Mash Up” SOCIAL MEDIA “Web 1.0” “Web 2.0”

  7. ALREADY AT NEXT STAGE—WEB2 Presentation http://www.slideshare.net/oreillymedia/web-squared?src=embed Webcast (58 min) http://www.youtube.com/watch?v=sVtN8jlTCUM

  8. Web as platform Harnessing collective intelligence Data subsystems get better as used Mobile sensors connected to cloud databases Information shadows WEB MEETS WORLD

  9. WE NEED A FACEBOOK PAGE STRATEGY IMPERATIVE WE NEED A SOCIAL MEDIA STRATEGY

  10. KEY DRIVERS—B2C AND B2B Web 2.0 Web Squared G2C Communication?

  11. DEVELOPING SOCIAL MEDIA STRATEGY

  12. EXPERIENTIAL BRANDS LED WAY

  13. IT IS COMPLEX, DIFFICULT

  14. RAZORFISH RECOMMENDATIONS http://fluent.razorfish.com/publication/?m=6540&l=1

  15. B2B NOT THAT DIFFERENT!

  16. B2B PARTICIPATING IN BIG WAY Access from this page: http://www.searchengineguide.com/sage-lewis/b2b-buyers-are-using-social-media-in-a-h.php

  17. INTERESTING B2B SITE http://socialmediab2b.com/

  18. .GOV ALSO! http://adage.com/brightcove/lineup.php?lineup=1266084202

  19. IS IT NOW INBOUND MARKETING? http://diy-marketing.blogspot.com/2009/07/now-its-inbound-marketing.html

  20. Many-to-Many • Continuous Interaction • Open/Transparent • Consumer Chooses Content • Marketer Must Provide Enormous Content • On Demand • With Permission • People/Visitors/Customers Expect to Contribute NEW WAY OF THINKING ABOUT MARKETING

  21. Optimize • Blog Posts • Tag Photos, Videos • Press Releases • Web Pages • Links • RSS Feeds SEARCH IS ONE KEY COMPONENT Create Visibility at Every Opportunity

  22. AN INTERACTIVE VISION ENCOURAGE COCREATION ENGAGE LISTEN

  23. Google Alerts (www.google.com/alerts) TweetBeep(www.tweetbeep.com) Online ID Calculator (www.onlineidcalculator.com) Bit.ly (www.bit.ly) – tracking tools Addictomatic(www.addictomatic.com) YOUR PERSONAL BRAND Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online by William Arruda http://www.marketingprofs.com/9/tools-tracking-measuring-evaluating-personal-brand-online-arruda.asp Mitch Joel http://www.twistimage.com/blog/

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