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Pubcon 2007 – Multivariate Testing & Conversion Tweaking

Multivariate Testing & Conversion Tweaking: Landing Page Design & Split Testing. Pubcon 2007 – Multivariate Testing & Conversion Tweaking. SEOmoz's Premium Membership Campaign. Pre-Landing Page Contest. Pubcon 2007 – Multivariate Testing & Conversion Tweaking.

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Pubcon 2007 – Multivariate Testing & Conversion Tweaking

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  1. Multivariate Testing & Conversion Tweaking:Landing Page Design & Split Testing Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  2. SEOmoz's Premium Membership Campaign Pre-Landing Page Contest Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  3. The SEOmoz Landing Page Competition Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  4. The Process: Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  5. 10 Finalist Entries Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  6. #1: The “Neon Colorspray” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  7. #1: The “Neon Colorspray” • 4.55% - Got to “Choose” Page • 1.65% - Converted to Premium Membership Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  8. #2: The “3-Column Graphics Error” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  9. #2: The “3-Column Graphics Error” • 3.31% - Got to “Choose” Page • 1.65% - Converted to Premium Membership Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  10. #3: The “Will Critchlow Checklist” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  11. #3: The “Will Critchlow Checklist” • 12.46% - Got to “Choose” Page • 2.41% - Converted to Premium Membership Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  12. #4: The “Greenglebot” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  13. #4: The “Greenglebot” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  14. #4: The “Greenglebot” • 6.41% - Got to “Choose” Page • 2.14% - Converted to Premium Membership Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  15. #5: The “Big Reasons” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  16. #5: The “Big Reasons” • 4.12% - Got to “Choose” Page • 1.65% - Converted to Premium Membership Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  17. #6: The “Blue Dots” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  18. #6: The “Blue Dots” • 1.65% - Got to “Choose” Page • 1.23% - Converted to Premium Membership Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  19. #7: The “Plain and Simple” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  20. #7: The “Plain and Simple” • 8.14% - Got to “Choose” Page • 1.83% - Converted to Premium Membership Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  21. #8: The “Authority” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  22. #8: The “Authority” • 2.07% - Got to “Choose” Page • 0.83% - Converted to Premium Membership Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  23. #9: The “Scroll Forever” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  24. #9: The “Scroll Forever” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  25. #9: The “Scroll Forever” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  26. #9: The “Scroll Forever” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  27. #9: The “Scroll Forever” • 9.08% - Got to “Choose” Page • 2.55% - Converted to Premium Membership Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  28. #10: The “Original” Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  29. #10: The “Original” • 5.59% - Got to “Choose” Page • 2.05% - Converted to Premium Membership Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  30. 10 Finalist Entries Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  31. Total Conversions Data (Before & During)‏

  32. Post-Contest Tweaking Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  33. The New SEOmoz Landing Page Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  34. More Ideas for Landing Page Tweaking Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  35. More Ideas for Landing Page Tweaking Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  36. Biggest Takeaways • > If you think it will work, it probably won't • > Landing page design IS NOT universal • > Testing is the only way to get better • > Doubling your conversion rate is far • easier than doubling your traffic. Pubcon 2007 – Multivariate Testing & Conversion Tweaking

  37. Shameless Plug Time! www.seomoz.org/gopro Pubcon 2007 – Multivariate Testing & Conversion Tweaking

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