1 / 6

MacCharger

MacCharger. Patrick Gormley , Justin Lebans , Jeff Taylor, Liam McDonald. Agenda. Introduction- Liam Macro Enviroment - Jeff Target Market- Jeff Market strategy (Product)- Patrick Market Strategy (Price) Justin Market Strategy (Promotion)- Justin Market Strategy (Place)- Patrick

jewell
Download Presentation

MacCharger

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MacCharger Patrick Gormley, Justin Lebans, Jeff Taylor, Liam McDonald

  2. Agenda • Introduction- Liam • Macro Enviroment- Jeff • Target Market- Jeff • Market strategy (Product)- Patrick • Market Strategy (Price) Justin • Market Strategy (Promotion)- Justin • Market Strategy (Place)- Patrick • Conclusions- Liam

  3. Market Strategy • Apple is the leading technology company in the world • Market strategy is to be constantly coming out with life altering technology products • Started in 2001 with the iPod mini, then again in 2007 changing the technology world with the very first touch screen phone the iPhone • Apples also concerned with keeping the customers happy by creating customer loyalty

  4. Product • Wireless MacBook Charger • Reduces the pain and frustration that comes with cords and wires • The MacCharger is made up of two components. • The first component is called the ‘wall plug’. • The second component is called the ‘laptop adapter • Ranges up to 50 feet

  5. Place • Technology based retail stores • Apple Store • Apple.com/Apple.ca  Free Shipping

  6. http://cellphoneforums.net/apple-iphone/t308743-apple-iphone-first-touch-screen-phone.htmlhttp://cellphoneforums.net/apple-iphone/t308743-apple-iphone-first-touch-screen-phone.html • www.Apple.ca

More Related