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MacCharger

MacCharger. Patrick Gormley , Justin Lebans , Jeff Taylor, Liam MacDonald. Agenda. Introduction- Liam Macro Environment & Target Market- Jeff Market strategy (Product, Place)- Patrick Market Strategy (Price, Promotion) Justin Conclusions- Liam . What is it?.

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MacCharger

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  1. MacCharger Patrick Gormley, Justin Lebans, Jeff Taylor, Liam MacDonald

  2. Agenda • Introduction- Liam • Macro Environment & Target Market- Jeff • Market strategy (Product, Place)- Patrick • Market Strategy (Price, Promotion) Justin • Conclusions- Liam

  3. What is it? • A wireless MacBook laptop charging device - The product is small, compact, convenient and portable - Works for all types of Apple’s MacBook laptop computers - Comes with charging device for itself, which plugs into wall outlet

  4. Why? • Our team introduced this product in order to provide value to customers - Our product is valuable because… - Smart, fast technology - Convenient, small and portable - Easier to use then existing only alternative - Component to best selling laptop on the market

  5. Macro Enviroment • Researched reactions to certain products and if the products were successful • Considered other apple products such as the iPod, iPhone and MacBook • Compatible, fast, convenient and reliable • Plan on applying these features to a computer charger • Will be sold as a top of the line product and will be highly priced • Aimed towards “well-off” consumers

  6. Target Market 1/2 • - The Business population (Business men and women around the world) • - The university/college population (University age students around the world) • - The older teenager population (High school aged students, limited) • - The everyday person population (Don’t have to be a student or work in a business to own a MacBook laptop)

  7. Target Market 2/2 • Main focus - promoting and eventually selling our product to the university and business markets • - In order to have a profitable product Secondary Focus - High school aged teens and the average everyday person markets • - Will be simply added profit to the already successful product

  8. Market Strategy • Apple is the leading technology company in the world • Market strategy is to be constantly coming out with life altering technology products • Started in 2001 with the iPod mini, then again in 2007 changing the technology world with the very first touch screen phone the iPhone • Apples also concerned with keeping the customers happy by creating customer loyalty

  9. Product • Wireless MacBook Charger • Reduces the pain and frustration that comes with cords and wires • The MacCharger is made up of two components. • The first component is called the ‘wall plug’. • The second component is called the ‘laptop adapter • Ranges up to 50 feet

  10. Place • Technology based retail stores • Apple Store • Apple.com/Apple.ca  Free Shipping

  11. Price • Average cost to produce: $55.85 • Sold to retailers at: $107.13 • Suggested retail price: $149.98 • Value-Based approach • Market-Skimming Pricing • Captive-Product Pricing • Psychological Pricing

  12. Promotion • Using the “pull method”. • Primary Media advertisements: TV and Banner ads. • Televised sporting events. • Objective: to inform and persuade the target market. • Message: explain why our product is the best. • Testimonial evidence.

  13. Conclusion • Businessmen and students • $149.98

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