Argument: Ethos, Pathos, Logos

Argument: Ethos, Pathos, Logos Informational Text (nonfiction) RI 7.8 I can trace and evaluate an argument and specific claims in a text.

Ethos, Logos and PathosThese appeals are prevalent in almost all arguments. • In approximately 300 B.C. Aristotle, who was a famous Greek philosopher, wrote a book entitled, “The Art of Rhetoric.” In his book, Aristotle identified the three methods of persuasion. He called them ethos, pathos and logos. Journal – Who was Aristotle?

What is rhetoric? • Rhetoric: Using language effectively to persuade, inform, educate, or entertain Journal – 1. What is rhetoric?

Three Methods of Persuasion • Ethical Appeal (ethos) . . . I and my arguments are trustworthy & respectable.” . . . it’s the respectable, moral thing to do.” • Logical Appeal (logos) . . . I give you sound facts, figures, & arguments.” . . . it’s the reasonable, logical thing to do.” • Emotional Appeal (pathos) . . . you’ll feel good if you do.” . . . you’ll feel bad if you don’t.” Journal – 2. What are the three appeals?

Logos appeals to your need for PROOF (facts) Facts and Figures Journal – 3. What is logos appeal?

LOGOS: using logic, numbers, facts, and data to support your argument Journal – 4. What is logos appeal?

LOGOS in everyday life SCHOOL: • to argue a grade: • refer (rationally) to the assignment sheet, rubric, textbook, test question, lecture notes, handouts Journal – 5. How can I use logos in my everyday life?

Pathos appeals to your EMOTIONS Journal – 6. How can pathos appeal to your emotions?

Pathos: Appealing to your audience’s emotions Journal – 7. Describe what you see in each picture.

PATHOS in everyday life SCHOOL: • to argue not turning in your homework: • appeal to your bad day • death in the family • the evil printer • Internet would not work Journal – 8. How can you use pathos in your everyday life?

Ethos appeals to your sense of TRUST Journal – 9. Describe what you see in each picture?

ETHOS: Using experts and important people that seem trustworthy and believable Making yourself look trustworthy and believable. Journal – 10. What is ethos appeal?

ETHOS in everyday life SCHOOL: • request for help or argue a grade • factors: attendance, participation, preparedness, tone Journal – 11. How do you use ethos in your everyday life?

Answer Task 1, 2, and 3 assessment questions on a separate sheet of paper and turn in to the basket.Task 1 Assessment 1. Which appeal do you feel is the most effective: logos appeal, ethos appeal, or pathos appeal? Explain why you think that and support your answer with examples.

Task 2 Assessment Is it Ethos, Logos, Pathos? • Complete each sentence below with the correct appeal and explain why it is that appeal.

Ethos, Pathos, Logos1. This is an example of _________ appeal because ___________________. LeBron James endorses Nike.

Ethos, Pathos, Logos2. This is an example of _________ appeal because ___________________. A child is shown covered in bug bites after using an inferior bug spray.

Ethos, Pathos, Logos3. This is an example of _________ appeal because ______________. Sprite Zero is 100% sugar-free.

Ethos, Pathos, Logos4. This is an example of _________ appeal because __________________. A commercial shows an image of a happy couple riding in a Corvette.

Ethos, Pathos, Logos5. This is an example of _________ appeal because ___________________ Cardiologists recommend Bayer more than any other brand of aspirin.

Argument – Logos, Ethos, Pathos Persuasive Appeals Review: Ethos - Establishes the writer/speaker as a credible/(ethical or moral) person. Pathos - Appeals to an audience’s values and beliefs through emotion/empathy. Logos - The use of sound reasoning or logic.

Task 3 Assessment • Find and cite textual evidence of pathos, ethos, and logos in the article, “Would you eat this?” • Pathos: • Ethos: • Logos:

Argument: Ethos, Pathos, Logos