Facebook Ad Remarketing for More Leads More Sales

2. Facebook Ad Remarketing for More Leads More Sales

3. This is NOT “Facebook Ads 101”

4. Facebook Remarketing is the newest, most powerful marketing technique available today

5. Here’s what we’ll be covering • How the Pros are using this little-known Facebook feature to get 300%+ ROI & Laser Targeted Traffic back to their website! • How to stop wasting money on website visitors who leave without buying, never to be seen again • How to increase your conversion rates by 10-fold or more, without spending an extra cent on marketing

6. Who am I and why should you listen to me?

7. Kerry Fitzgibbon • Certified Social Media Strategist • Studying, Testing & Measuring Social Media over the last 7 years • Sales and Marketing for 14 years • Journalist – Print, Radio, TV 10 years • Helped Clients make hundreds of thousands of dollars using Social Media!!

8. $4K+ a month

9. $110K from FB attendees

10. Let’s talk about Facebook Remarketing and how it could make you a stack of money

11. If you’re like most businesses, here’s your current online marketing system

12. Your Current Strategy

13. Most businesses waste more than 90% of their website visitors

14. How and when people buy • On average, less than 10% of people buy on their first visit • What about the majority who don’t? • This is wasted traffic (and money!) • The majority of people buy after several contacts with you and your offer

15. With Facebook Remarketing, you can continue to market to your website visitors for as long as you want

16. When visitors or customers leave your website,whether or not they have bought, you can serve ads to them when they are on Facebook

17. For example, let’s look at the marketing I did for this webinar

23. Without Remarketing, you’re losing sales. Many people would buy from you if they saw your offer just one more time!

24. The 6 steps to using FB Remarketing in your business • What is your goal? • Who are you targeting? • What are the steps in the marketing funnel? • Prepare the marketing materials and tracking system • Launch • Track results and optimize the system

25. Step 1: What is your goal? What action do you want people to take as a result of this marketing? It may be for example: • Register for a webinar • Register for a live event • Buy a product (eg upsell) • Visit your online store (eg shopping cart abandon) • Call you • Etc, etc, etc

26. Step 2: Who are you targeting? With this strategy you can target lots of potential clients, for example: • Visitors to your website • People who already Like your FB page • People on your current email list • People with specific interests on FB • People with specific behaviours (eg travelers) • People similar to any of the above

27. Step 3: Marketing funnel You need to be clear about the steps in the process. It’s easiest to draw this up as a flow chart.

28. RemarketingOverview

29. Example:StrategyFor ThisWebinar

30. Step 4: Prepare materials Here are the things to need to create before you launch: • Landing page with call to action • FB ads that send people to the landing page • Thank you page, for after they’ve taken action • Two video or image ads – one for if they do take action, and one for if they don’t • Tracking pixels and rules inside Facebook

31. Example ad if they DO take action

32. Example ad if they DON’T take action

33. Step 5: Launch Once you have everything in place, here’s what to do next: • Prepare your FB ad campaign and run FB ads to your landing page • Go through the process yourself to ensure that all steps are working • After 24 hours, begin tracking and optimising

34. Step 6: Track and optimise Here are the things to measure and refine: • Number of FB ad to landing page views • Number of conversions (egregos for webinar) • Cost per conversion (can drop dramatically once the remarketing process begins)

35. Examples of businesses who have successfully used FB Remarketing

36. Campaign

37. 112 New Leads in 4 Days Facebook Remarketing $4200 Profit

38. Campaign

39. Results $40,131

40. Campaign

41. Results

42. And Again – Feb Sale

43. How to Quickly and Easily Apply Remarketing In Your Business

44. Facebook Ad Secrets Remarketing Training

45. Here’s what you get • Six live webinars, walking you in detail through each of the six steps I’ve shown you today • 67-page training guide, with instructions, tips and screen shots so you can easily follow the process • Quick-start cheat sheet, so you can begin to implement immediately

46. Here’s what you get • Resource report, with links to useful apps, plugins and tools to shortcut the process • Audio version of the training, if you prefer to listen to the training • Once month of private mentoring from me as you implement, as part of our exclusive private Facebook group

47. Summary of what you get • Six live webinars $497.00 • 67-page training guide $47.00 • Quick-start cheat sheet $27.00 • Resource report $27.00 • Audios of the training $197.00 • One month private mentoring priceless! Total value $795

48. Total value $795 Standard retail price $497 Webinar price $197 Or 2 x $99 Go to: http://socialmediaplusone.com/remarketing-webinar/offer/

49. No-questions-asked, 30-day money-back guarantee

50. Special action-taker’s bonus Join the program before the end of this webinar and you get a full 12 months access to my Private Mentoring Facebook group