Powerful Public Speaking Tips for Transit Professionals

1. Powerful Public Speaking Tips for Transit Professionals Joyce Zuczek Kristen Joyner

2. Facilitator Joyce Zuczek Co-Chair, Webinars/Education Committee, APTA Board Support Subcommittee; and Acting Board Secretary/Director, Records Management & OPRA, New Jersey Transit Corporation, Newark, NJ

3. Instructor Kristen Joyner Executive Director South West Transit Association, Fort Worth, TX

4. Powerful Public Speaking Tips for Transit Professionals Instructor: Kristen Joyner SWTA

5. Fears

6. Positive side of fear • Fear Motivates • Fear Keeps you Healthy • Fear is Necessary • Fear Invites You to DO Something

7. Transit Context

8. POLLING Q1 In your role as a Transit Board Member, when do you find public speaking most challenging? • Speaking directly to the public/constituents; • Addressing staff at the transit agency; • Meeting with other elected officials, especially those in higher offices; • Collaborating with community businesses and stakeholders; • All of the above.

9. Today’s Goal Today I want to _________________________, So that ________________________________.

10. Today’s learning goals • Effective Communication Techniques • Tips for Preparation and Delivery of your Message • Hands on Practice (This is part of the 3-hour class)

11. Effective communication

12. Respecting the adult learner • They understand why something is important to know or do. • Learning is experiential. • The time is right for them to learn. • The process is positive and encouraging. • They have the freedom to learn in their own way. Malcom Knowles pioneer in the study of adult learning Visual: Show Me Auditory: Tell Me Kinesthetic: Let Me

13. Polling Q2 Which style fits you best? Visual Auditory Kinesthetic All of the above

14. Walter Burke Barbe; Raymond H. Swassing; Michael N. Milone, Jr. (June 1979). Teaching Through Modality Strengths: Concepts and Practices.

15. The Eye of the beholder • 7% = What you say • 38% = How you say it • 55% = What you look like when you say it

16. Making Good Eye contact

17. The voice • The Microphone • Voice projection • Personality • Passion • Strong Vocal Physique • Practice

18. “Tone of Voice Exercise” I didn’t say she liked him I didn’t say she liked him I didn’t say she liked him I didn’t say she liked him I didn’t say she liked him I didn’t say she liked him

19. You’ve got the power

20. Poll Q3 Is there a written policy and follow up training for all employees at your transit agency, about how to be respectful when you speak about people with disabilities? • Yes • No • I’m not certain, but will check

21. You’ve got the power • Proper Feedback

22. Tips for preparation & delivery

23. Be prepared for the elevator • Research your topic – know your facts • Take notes • Index card rule • Opening statement, • 3 points • closing statement

24. tool barriers • Eliminate ypographical errors! • Accessibility • Microsoft Office 2010 a new tool for PowerPoint, Word, and Excel called the Accessibility Checker

25. Accessibility Checker

26. Savvy slides (44 point) • Arial 36 • Arial 28 • Arial 20 • Comic Sans MS 36 • Comic Sans MS 28 • Comic Sans MS 20 • Times New Roman 36 • Times New Roman 28 • Times New Roman 20

27. Plain Backgrounds • Readable, classic • But, fatiguing over time

28. Busy Backgrounds • Annoying, pointless background • Poor contrast • High contrast is minimally better • Wow, what a great lecture

29. Savvy slide content • About one minute per slide • This ratio increases as the length of the talk increases • 5-8 lines of text per slide • Simplify information (on the slide!) • Pictures and storytelling are a hit with any crowd

30. Financing Considerations (cont.) Risk Benefit lOANS/debt refinancing • May need voter approval for any type of indebtedness • May put public property at risk if asset backed • All loans need identified and credit-worthy repayment stream • TIFIA limited to a percentage of project cost • TIFIA and RRIF need to meet most grant eligibility requirements (NEPA, TIP & STIP inclusion, federal procurements processes) • Debt pre-payment/refinancing ability may be limited • Debt service may constrain operations, especially in economic downturns • Cost may be adversely affected by market events, changes in tax code or other market conditions • Federal Loans may be at low rates with flexible repayment terms • Sales tax, short-term bridge financing or other debt issuance with reliable payment stream may be at low rates • Municipal bond debt may be at favorable rates due to tax benefits • Repayment can be sculpted to match cash flow needs

31. Final tip For goodness sake, don’t read your slides!

32. Polling q4 What hot tip about public speaking did you pick up today that you will practice and use? • Recognizing learning styles • Making eye contact • Use of microphone • Voice projection and inflection • People first language • Garnering feedback • Delivery tips: facts, comfort and tools

33. Polling q5 Look at your Today I want to, So that goal statement. Did you meet your personal goal today? • Yes • No • Need more instruction

34. Thank you Contact me Kristen Joyner South West Transit Association (SWTA) www.swta.org kjoyner@swta.org

35. The Value of Leadership PowerPoints and audio MP3 files available to APTA members at www.apta.com. Log-in as a member on the home page with your e-mail address and password. Help in logging-on as a member? APTA’s Helene Brett, hbrett@apta.com, 202-496-4837. Path: Resource Library > Professional Development > APTA Webcasts, Webinars & Online Training > Board Support Staff Leadership Development Webinars URL:http://www.apta.com/resources/profdev/webinars/boardsupport/ Pages/default.aspx

36. Powerful Public Speaking Tips for Transit Professionals Joyce Zuczek Kristen Joyner