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Creating a good exhibition hall design that prioritizes user interaction and comfort is crucial. The space should not only meet functional needs but also provide a sense of openness. Incorporating a "living" space concept with creative design can enhance visual and emotional experiences for attendees. Integrated Marketing and P.R. strategies are essential for effective exhibition marketing and efficiency improvement. Developing Taipei as an international city for conventions requires addressing issues like government efficiency, infrastructure, transportation, and cultural development. The MICE industry offers economic and political benefits for Taipei City, including higher wages, increased foreign exchanges, and improved employment opportunities. Taiwan's MICE industry seeks participation abroad to broaden foreign market reach and enhance international marketing capabilities. Companies participating in exhibitions aim to win orders, generate potential customer leads, increase brand recognition, and introduce new products. Effective promotion strategies before, during, and after exhibitions can help in achieving these goals and yield advantages like finding potential clients and creating functional stalls.
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The basis of a good exhibition hall design 一個好的展覽空間規劃，建立在人與環境互動關係的基礎上 A good exhibition hall design should be based on the interaction between attendees and the environment.
The basis of a good exhibition hall design 以使用者為本位的空間考量。 The attendees should be top priority in space design. 使空間在安置機能需求的同時，仍然保有開放的寬敞感。 The exhibition hall should not only serve its function but also provide attendees a feeling of open and comfortable space.
The concept of a “living” space A living space molds different companies and commodities together. With the help of creative design, it gives people a visual and emotional sensation.
Integrated Marketing P.R. CONCEPT Ad Exhibition Marketing • How to improve efficiency? Single unit service Overall service Professional & Whole course plan Identical style with Perfect quality
Building an international city for conventions Why Taipei is not qualified as an international city: 1. Poor efficiency in government administration 2. Want of infrastructure 3. Poor transportation arrangement 4. Underdeveloped international culture
The benefits brought by MICE Industry for Taipei City 1. Economically a. higher wages, increase foreign exchanges and related benefits b. Promote the quality of Taipei’s MICE and related industry c. Raise employment, esp. in service fields 2. Politically a. promote Taipei City worldwide and increase interaction with other nations b. urge the government to actively build infrastructure for international city
Why Taiwan industry is eager to participate in MICE abroad: • The scale and the type of Taiwan industry • Export industry→broadenforeignmarket • 2. Ability of international marketing • Language↑ design↑ information↑ management↑
Taiwan MICE industry a. type of organization b. relationship between organizers Official organization Association Private company Branch company Agency consignee
What do the companies want through exhibitions? — win over orders — collect name lists of potential customers — promote celebrity rating — introduce new products
How to organize the promotion—create strategy for your exhibition before —promote during the exhibition after →make assessment Advantages — find potential clients — create good functional stall
