1 / 12

展覽會場與空間規劃 The exhibition hall and space design

展覽會場與空間規劃 The exhibition hall and space design. The basis of a good exhibition hall design. 一個好的展覽空間規劃，建立在人與環境互動關係的基礎上 A good exhibition hall design should be based on the interaction between attendees and the environment. The basis of a good exhibition hall design. 以使用者為本位的空間考量。

jfugate
Download Presentation

展覽會場與空間規劃 The exhibition hall and space design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 展覽會場與空間規劃The exhibition hall and space design

  2. The basis of a good exhibition hall design 一個好的展覽空間規劃，建立在人與環境互動關係的基礎上 A good exhibition hall design should be based on the interaction between attendees and the environment.

  3. The basis of a good exhibition hall design 以使用者為本位的空間考量。 The attendees should be top priority in space design. 使空間在安置機能需求的同時，仍然保有開放的寬敞感。 The exhibition hall should not only serve its function but also provide attendees a feeling of open and comfortable space.

  4. The concept of a “living” space A living space molds different companies and commodities together. With the help of creative design, it gives people a visual and emotional sensation.

  5. Integrated Marketing P.R. CONCEPT Ad Exhibition Marketing • How to improve efficiency? Single unit service Overall service Professional & Whole course plan Identical style with Perfect quality

  6. Building an international city for conventions Why Taipei is not qualified as an international city: 1. Poor efficiency in government administration 2. Want of infrastructure 3. Poor transportation arrangement 4. Underdeveloped international culture

  7. The benefits brought by MICE Industry for Taipei City 1. Economically a. higher wages, increase foreign exchanges and related benefits b. Promote the quality of Taipei’s MICE and related industry c. Raise employment, esp. in service fields 2. Politically a. promote Taipei City worldwide and increase interaction with other nations b. urge the government to actively build infrastructure for international city

  8. 5. The Situation of Taiwan MICE industry abroad

  9. Why Taiwan industry is eager to participate in MICE abroad: • The scale and the type of Taiwan industry • Export industry→broadenforeignmarket • 2. Ability of international marketing • Language↑ design↑ information↑ management↑

  10. Taiwan MICE industry a. type of organization b. relationship between organizers Official organization Association Private company Branch company Agency consignee

  11. What do the companies want through exhibitions? — win over orders — collect name lists of potential customers — promote celebrity rating — introduce new products

  12. How to organize the promotion—create strategy for your exhibition before —promote during the exhibition after →make assessment Advantages — find potential clients — create good functional stall

More Related