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WIPO Asia Pacific Regional Workshop

WIPO Asia Pacific Regional Workshop on IP for Managers and Staffs of SMEs and SME Support Institutions Best Practices of Using & Exploitation of IP Assets by SMEs. Jong - hyub Choi Director General Intellectual Property Tribunal Korean Intellectual Property Office. Ⅰ. Introduction.

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WIPO Asia Pacific Regional Workshop

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  1. WIPO Asia Pacific Regional Workshop on IP for Managers and Staffs of SMEs and SME Support Institutions Best Practices of Using & Exploitation of IP Assets by SMEs Jong-hyubChoi Director General Intellectual Property Tribunal Korean Intellectual Property Office

  2. Ⅰ. Introduction

  3. What is patent commercialization? □Commercialization of patented technology is simply a process of taking an invention and taking it to the marketplace. It is ongoing economic activity for moneymaking. □ This will consist of protection, design, development, production, marketing, etc.

  4. Share experiences of successful cases □It is important that SMEs must themselves participate in the process of the various business aspects affected by patentable items and methods. □ Showing SMEs’ obstacles and successes for commercialization will hopefully assist owners and inventors to pluck the golden apple of business success.

  5. Ⅱ. The Business of Patent Technology - Considering Some Successful Cases

  6. Building brand image by means ofexhibitions(Chungpung co.) □Brand power as a primary factor - The life of many companies depends on brand power. - To survive in the competitive market, firm brand power is a must. - SMEs need a major effort to build their brand name value.  Air Cleaner producer, ChungPung, is one case of success in promoting a brand.

  7. Building brand image by means ofexhibitions(Chungpung co.) □ Successful Commercialization process of ChungPung - His own product, tested on himself - Utilize international invention exhibitions * Participating in int’l fairs: Geneva, Germany, Switzerland etc. * Winning 8 consecutive Gold Awards in the Environment and Medical category - Increase consumer satisfaction through mail-order sales

  8. Chungpung Air Cleaner MUGU[CAP-M3012B] MUGU[CAP-M3011B]

  9. Take advantage of government support programs (Watos Corea co., Ltd.) □Social trendsandGov. Policy as a important factor - The strategy matched social trends and government policy  Watos Corea expected water shortage to be one of the greatest issues in the 90’s and invest heavily into R&D for more efficient water usage.

  10. Take advantage of government support programs (Watos Corea co., Ltd.) □ Successful Commercialization process of Watos Corea - Continuous investment in R&D is the key * Calculating the amount of water per flush -Developing The Noiseless Feel Valve - failures and investment in R&D - Make the most of the government support * The Gov.’s water saving policy * The Gov. Provided development cost for Watos Corea - Pay attention to government policy

  11. Watos Corea Noiseless Feel Valve WP20

  12. Concentrate all your capacity on a single product(Hana Cobi, Ltd.) □The advantages of a strong marketing strategy - The marketing strategy is important with SMEs that are limited in capital and weak in sales network.  Hana Cobi is a success case that, having measured its potential, expanded its market and customer base through a competitive marketing strategy.

  13. Concentrate all your capacity on a single product(Hana Cobi, Ltd.) □Successful Commercialization process of Hana Cobi - Select the item with high market compatibility * Lock & Lock is more suitable for food with strong smell and high moisture - Secure own brand and Technology - Marketing method and strategy that allows consumers to experience for themselves

  14. Hana Cobi Lock & Lock HPL858 D HLC811 (600ml)

  15. Utilize and succeed technologies in a traditional industry(Three Seven) □The technological development and new ideas in a traditional industry  Three Seven(nail clippers) is one of the cases in which conventional items proved successful in a world where people believed only high-end items could be successful worldwide.

  16. Utilize and succeed technologies in a traditional industry(Three Seven) □ Successful Commercialization process of Three Seven - Select items with competitive power * All the people in the world, regardless of nationality or ethnicity, use nail clippers. - Stress the trademark * Three Seven won the trademark dispute with the American company, Boeing over trademark “777” in 1988 - Expanding market by diversifying product range

  17. Concluding Remarks □ Concentrate on developing a new product in one section and get its IPRs continuously □ Use originality and technical power as marketing strategy □ Take advantage of government policy and support program

  18. Thank You

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